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Boosting student applications for internationally renowned educational institution

University of Cambridge Screenshot


With more than 18,000 students, nearly 9,000 staff, 31 Colleges and 150 Departments, Faculties, Schools and other institutions, the University of Cambridge provides world-renowned facilities through the provision of internal programmes and qualifications.

The Brief

The University of Cambridge approached Koozai with the objective of building global awarenesss of the Cambridge International Education brand and consequently increasing the number of applications.

University of Cambridge Image

The Challenge

To increase traffic from organic search and rankings for main keywords to build brand visibility and drive applications.

How We Helped

We’ve established a strong working relationship with Cambridge International Examinations, and in this time we’ve strengthened their SEO and seen incredible year-on-year results.

University of Cambridge Screenshot
University of Cambridge Screenshot

What Happened Next

Several strategies – long-tail keyword research and targeting, capitalisation of ‘low-hanging fruit’, in-depth website structure refinement and optimisation of the site for mobile – have ensured that the project has maintained its solid organic growth in an ever-evolving SEO landscape.


The successful campaign has seen over 20 pages ranked in number-one position and continued growth in their organic traffic, with a 47% increase in 2016 compared to 2015.

• 66% increase in organic traffic for 2015 compared to 2014

We’ve worked with Koozai for seven years and in that time we’ve seen improvements in our organic search rankings, and consistent growth in organic traffic to our website. The team I work with at Koozai are proactive, friendly and knowledgeable. I feel they have a good strategic understanding of our organisation and I trust their expertise.

Lexie Hoskins Digital Content Co-ordinator
  • 2014 vs 2015 organic traffic Grew by 66%
  • 2015 vs 2016 organic traffic Grew by 47%
  • # of Position-1 rankings 20

Get in touch

Our awesome team are here ready to strap a rocket to your digital marketing campaigns, so what are you waiting for?
Get in touch to find out more.
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