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Organic Traffic Increased

In Just Six Months

University of Cambridge

The University of Cambridge is an internationally renowned educational establishment.

Since Koozai took over our SEO work, we have seen consistent and noticeable improvements in our Google rankings and search engine traffic. They continue to deliver results and the CIE site has benefited as a consequence.

David AbreuNew Media Manager

The Challenge

  1. Increase traffic from organic search
  2. Increase rankings for main keywords
  3. Increase the number of sign ups
  4. Build a global awareness of the brand

The Strategy

Working closely with Cambridge International Examinations, Koozai got to work in pinpointing where the website was underperforming. Simple errors such as missing Meta and broken links, which can lead to major issues, were soon identified and fixed.

The strength of the site was also a major priority, with a significant link building campaign launched to ensure that the site would gain authority within the search engines.

Keywords were also revised to ensure that the Cambridge International Examinations website was gaining rankings for only the most relevant traffic.

This helped ensure a better flow of targeted traffic and a more diverse range of rankings with the SERPs.

The Results

  • YOY Organic Traffic Increased by 99%
  • YOY Traffic (Low) Increased by 28%
  • YOY Traffic (High) Increased by 48%

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