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With more than 18,000 students, nearly 9,000 staff, 31 Colleges and 150 Departments, Faculties, Schools and other institutions, the University of Cambridge provides world-renowned facilities through the provision of internal programmes and qualifications.
The University of Cambridge approached Koozai with the objective of building global awarenesss of the Cambridge International Education brand and consequently increasing the number of applications.
To increase traffic from organic search and rankings for main keywords to build brand visibility and drive applications.
We’ve established a strong working relationship with Cambridge International Examinations, and in this time we’ve strengthened their SEO and seen incredible year-on-year results.
Several strategies – long-tail keyword research and targeting, capitalisation of ‘low-hanging fruit’, in-depth website structure refinement and optimisation of the site for mobile – have ensured that the project has maintained its solid organic growth in an ever-evolving SEO landscape.
The successful campaign has seen over 20 pages ranked in number-one position and continued growth in their organic traffic, with a 47% increase in 2016 compared to 2015.
• 66% increase in organic traffic for 2015 compared to 2014
We’ve worked with Koozai for seven years and in that time we’ve seen improvements in our organic search rankings, and consistent growth in organic traffic to our website. The team I work with at Koozai are proactive, friendly and knowledgeable. I feel they have a good strategic understanding of our organisation and I trust their expertise.Lexie Hoskins Digital Content Co-ordinator
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