Wineswithstories is an ecommerce website specialising in sourcing and selling the very best authentic artisan wines from around the world. They came to Koozai wanting an agency to help them run some Google Ads to increase their revenue over the peak Christmas period.
Our brief was simple – to get our experts on the case and use Google Ads to help them make as many sales as possible with the ad spend budget provided.
Our biggest challenge was the fact that there is some serious competition in the marketplace for wine, so we needed to be smart in order to get buyers’ attention.
Koozai helped Wineswithstories by delivering a comprehensive Google Ads strategy, predominantly focused on those looking to buy wine around Christmas time. In order to maximise revenue, we set up new Christmas campaigns and sorted and enabled Smart Shopping campaigns, plus we managed bids and budgets. This meant we were able to get the most out of the allocated budget.
Our expert knowledge base allowed us to home in on the opportunities and fine tune our paid offering, which in turn saw transactions dramatically increase on the website – we were well on our way to achieving our goal!
We were delighted to report that we achieved precisely what we set out to do. By working together with Wineswithstories and injecting our paid media expertise, we were able to dramatically increase both sales and revenue for our client. Revenue increased by 312.28% and transactions increased by a massive 515.33%. We also improved return on ad spend (ROAS) by 177.61%. It’s safe to say everyone was more than chuffed with these fantastic results.
“The Koozai team has been great. Using their skill and knowledge has helped us to achieve really positive results. Thanks all”.Clare McSharry Wineswithstories
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