Digital Marketing & SEO Audits

Get a handle on your website’s performance online with a full digital marketing audit, or a more specialist SEO, Content, Backlink, or PPC audit.

Why get a full digital marketing audit with us?

Executed by one of our talented online marketing and data specialists, our digital marketing audits are comprehensive, evidence-led, reliable, and among the best in the industry. Since 2006, our multi-award-winning SEO and PPC teams have delivered thousands of high-quality digital marketing audits for major online businesses, household names, and industry start up in several industry sectors – so you’re in safe hands.

A digital marketing audit with us will reveal any pitfalls in your website’s SEO or PPC performance – providing you with clear and actionable guidance on what you can do about to improve your results. It will also highlight new opportunities for growth and to to improve your leads, engagement, user experience, and conversions from search engines.

A Bespoke Approach to Auditing

At Koozai, we understand the importance of delivering tailored solutions that meet the unique needs of your brand. That’s why our audits are conducted by experienced humans who combine their expertise with industry-leading tools. We don’t believe in automated outputs; instead, we dive deep into the data and analyse it with care.

Our Approach:

When you choose our audit services, you can be assured that our team will go above and beyond to provide you with meaningful insights and actionable recommendations. We don’t stop at surface-level analysis; we leverage our years of experience to interpret the data and uncover hidden opportunities specific to your business or brand.

Human Touch:

We believe in the power of human intelligence. Our experts examine your website, be that the backlink profile, SEO factors, or any other elements, using the best-in-class tools as aids, not replacements. This human touch allows us to understand the nuances of your industry, target audience, and business objectives, enabling us to provide recommendations that truly align with your brand’s goals.

Bespoke Recommendations:

Every brand is unique, and we treat your brand as if it were our own. Our team takes the time to understand your specific challenges and opportunities, crafting customised recommendations that suit your business perfectly. Whether you prefer to implement the changes yourself, share the insights with your agency or developer, or seek our team’s assistance, we are here to support you every step of the way.


We believe in fostering a collaborative partnership with our clients. Our team works closely with you, listening to your goals, and incorporating your feedback throughout the auditing process. This collaborative approach ensures that the recommendations we provide work with your vision and help you achieve your desired results.

At Koozai, we take pride in our work. We understand that success lies in the details, and that’s why our audits are carefully undertaken to provide you with actionable insights and recommendations tailored to your unique business needs.

Full Digital Marketing Audit

Koozai’s Full Digital Marketing Audit is a comprehensive analysis of your online presence, covering key aspects such as SEO, PPC, backlinks, and competitor analysis. This audit provides a holistic view of your digital marketing strategies, identifies strengths, weaknesses, and opportunities, and delivers actionable recommendations to enhance your overall performance.

You’ll receive a comprehensive presentation that walks through the findings in detail. The presentation will include links to data sheets for reference and support as well as prioritised recommendations for in-house teams, freelancers, or agencies to follow.

Based on the audit findings, Koozai offers two implementation options*:

In-House/Freelancer/Agency Plan:

  • Detailed plan for your in-house team, a freelancer, or an external agency to implement recommendations.
  • Ongoing support and guidance during the implementation phase.

Koozai Implementation Plan:

  • Discussion and collaboration on a customised plan for Koozai to implement the recommended strategies.
  • Transparent timelines, milestones, and continuous communication.

Types of digital marketing audits:

As well as the Full Digital Marketing Audit we also offer four separate, channel-specific audits.

SEO Audits

An SEO audit can help unlock your website’s potential to increase engagement, leads and conversions from search engines like Google. Our team of SEO audit experts are experienced in technical and on-page SEO analysis and will produce a comprehensive SEO website audit that will highlight a plethora of opportunities to improve performance.

Why is an SEO audit beneficial?

Depending on the age and history of your website, outdated tactics, unexploited opportunities, undiscovered issues or just a lack of in-house skills can all be holding your site back from its full potential. By undergoing an SEO site audit, we’ll be able to identify on-page and technical elements where you could increase your number of leads, sales, your long-term ROI and digital acquisition costs.

How will an SEO audit help?

Our specialists will use their digital expertise and cutting-edge tools to analyse your site, uncover any issues, and let you know what you can do to put them right. We’ll provide useful direction and tips for your business, so that you can investigate actioning any fixes yourself. Or, if you need some help, we can chat about ways in which we can assist you to get you to where you want to be.

Digital marketing and SEO services rated over 4.5/5 on Google

PPC Audits

Paid search is an effective tool when it comes to encouraging customers to convert. However, to ensure campaigns are profitable, it needs to be managed efficiently. Our paid search experts at Koozai successfully manage a multitude of paid campaigns, so if you’re scratching your head as to why your ads aren’t performing, it might be time to consider a PPC audit.

How does a Koozai PPC audit work?

Our PPC audits are designed to get your adverts back on track. We analyse your existing campaigns and identify any issues, so we can provide relevant, actionable recommendations to bring your account back up to speed. These are the steps we take:

  • Thorough review of your PPC campaigns
  • Identify ways to save money on your campaign
  • Pinpoint new keywords to target
  • Add negative keywords to give the account focus
  • Provide helpful, actionable optimisation tips
  • Compile a comprehensive, yet understandable audit report

As part of our PPC audit, we’ll also measure the Click Through Rate (CTR), Bounce Rate and Conversion Rate. We’ll establish the right keyword bids, choose the best performing keywords and highlight negative keywords, suggest the right match types, and lots more.

Our results-focused digital marketing and SEO specialists bring a diverse range of experience and expertise to the Koozai team – making us the ideal partner to deliver your SEO, PPC, content or backlinks audit.

  • 110 Years Combined Experience
  • 440+ Clients Services
  • 550% Best Conversion Uplift

Content Audits

Content plays an integral part of your website’s overall SEO. So, in order to make improvements to your site and therefore engagement, leads and conversions, you need to have your ducks in a row when it comes to content marketing, and a content audit is the best place to start.

Why get a content audit with us?

A Koozai content audit is all about identifying opportunities which you can use to make tangible improvements to the existing content on your site. Our experts will complete a deep dive into each page of your website to scope out where important on-page information is missing or could be improved to increase relevant traffic. A content marketing audit should be an important part of your overall SEO strategy, as the recommendations you’ll receive will go towards ensuring each and every page of your site has the best chance of ranking highly in the search engines.

Here’s what our clients have to say about our digital marketing and audit services.

A very knowledgeable team who are continuing to make an impact and improve our website. Excellent communication throughout keeping me informed every step of the way.

Tom BrownBrand Marketing Manager, UK & Ireland


We’ve worked with Koozai for just over a year now, looking to improve our organic search results primarily for local searches. Since working with the team we’ve seen fantastic improvements in the rankings for many of our stores. Despite the added complexity of working with a franchise business, Koozai have done a brilliant job and we’ve been very impressed with their work so far.

David CareyDigital Marketing Manager


Thanks to a comprehensive organic strategy from Koozai, the Boring Money website performance has vastly improved, with better rankings and increased traffic.

Mikhail IsmailHead of Projects and Client Content


Backlinks are another important part of your overall SEO strategy and shouldn’t be overlooked. A thorough backlink audit from Koozai is designed to explore the links your site has already gained, and what sort of links they are. Ensuring your backlinks are in order is an essential housekeeping process, as working to improve the optimisation of a site with lots of spammy backlinks can render your efforts pointless. You could even pick up a Google penalty in some cases. Our digital PR experts are able to perform an in-depth backlink analysis on your site, offering actionable takeaways which will help your overall SEO performance.

What is a Koozai backlink audit?

Our specialists will do a thorough analysis of your website’s current backlinks and referring domains, exploring precisely where your links are coming from; both the quality links, and the spammy links too. From here, we can identify which of your site’s pages are receiving the most links, and we’ll be able to identify a number of opportunities where you can go after low hanging fruit, such as places where your company is already mentioned, but there isn’t currently a link to your site. Our backlink audit also identifies new prospects, by exploring your most powerful links and looking at why they’re linking to you. This will help a great deal with additional digital PR ideas to take forward for your strategy. Overall, we aim to give you detailed insights into your current backlink landscape, and provide a number of recommendations on how you can utilise opportunities to improve your business’ backlink profile.

Find Out More

Our awesome team is here ready to chat about what audit may suit you best. So what are you waiting for? Get in touch to find out more.

We create cutting edge, award-winning digital marketing campaigns

Digital Marketing Audits

Are you a UK business that needs some expert help to uncover what’s holding your digital marketing back? Let us show you!


Call us on 0330 353 0300, email or fill out our Contact Form.

Map of Hampshire Digital Marketing Agency
Hampshire Digital Marketing Agency
Merlin House 4 Meteor Way Lee-on-the-Solent, PO13 9FU, UK
Map of Lancashire Digital Marketing Agency
Lancashire Digital Marketing Agency
Cotton Court Business Centre Church Street, Preston Lancashire, PR1 3BY, UK
Map of London Digital Marketing Agency
London Digital Marketing Agency
Albert House 256 - 260 Old Street London, EC1V 9DD, UK

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

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