Your Content Marketing Done Right — we'll create and promote engaging content that attracts, retains and engages your audience; giving you increased brand value, citations & site authority.
Koozai is a multiple award-winning, UK-based Content Marketing Agency with a flair for crafting remarkable SEO content strategies, assets and campaigns since as far back as 2006. Our experienced team of content marketers are skilled at helping our clients make their mark and cut through the noise. But more than anything, our mission is always to use the content on your website to drive performance against your marketing goals; be that traffic, leads, engagement, SEO performance, user experience, or brand positioning.
As an early player in the content and search marketing space, we’ve earned a reputation for impressive results with our content marketing services. Day in, day out, our skilled content team supports our variety of clients to improve their content in the SERPs (search engine results pages) and hit their digital marketing goals.
Our day job is to deliver effective content marketing that follows SEO best practices. Whether that be site-wide content strategy and data-led content production for search performance, or user experience and engagement. We have the expertise to create visually impactful content assets, content marketing campaigns, carefully-crafted blog posts and commercial pages.
Our content specialists are highly talented and have worked with companies of all shapes and sizes to improve their onsite content offering. We’re also experienced across a number of sectors, from construction and finance to hospitality, travel, healthcare and ecommerce (to name only a few).
Our experience across different industries highlights the importance of always having a tailored approach; we never work from fixed templates. No matter your content marketing goals, we’ll listen to your individual needs and work with you to create a content strategy. Your strategy is designed specifically to work for your business and to help you stand out, plus, to help you work your way up the SERPs.
More than just ‘copy’ or a ‘piece of content’, your website’s content marketing is your online shop window. It’s what grabs attention on social media. It’s the gateway to encouraging users on your website to invest in you. And, it’s a key SEO ranking factor – content is how the users of search engines like Google find you. Therefore, it’s important to ensure your content marketing aligns with your SEO strategies too.
Your site’s content also reflects how your prospects see you. Utilised in the right way, that can be a powerful tool for positioning your brand and driving engagement, also helping to alleviate business and potential customer pain points. Koozai’s content marketers, writers and strategists are experienced in several areas and can offer content marketing services such as:
It’s an oldie but still highly relevant; ‘content is king’. Good quality, people-first, keyword-relevant content is one of the most powerful SEO ranking factors out there because it’s what search engines crawl, index and serve to their users. Using our cutting-edge tools and expertise, we’ll craft bespoke, data-driven content strategies around your business needs. We can then work with you to create or optimise that content and publish it across your website to drive results (see digital content and SEO copywriting section below).
As a digital content agency, we can create content assets like infographics, whitepapers and ebooks, through to larger design-led landing pages and interactive content assets. Our content creators and designers regularly work together to craft compelling assets for our clients that engage users onsite and drive conversions and SEO performance.
Our in-house copywriters are skilled at creating keyword-driven content that performs in search engines. From keyword research to writing SEO-friendly content, meta descriptions, optimising content (and loads more) across commercial, company and blog pages, our content writers will tailor their approach to ensure that your content has the best chances of ranking in search engines. Plus, they’re adept at making sure your brand personality still shines through.
If you have a new website or need to update your current content, our website content service can assist you. Having well-written, engaging, people-first, keyword-targeted content is essential to performing well in search engines and creating an excellent customer experience. From product web pages and service landing pages to blog posts, Frequently Asked Questions and company information pages, we’ve written SEO content for numerous websites across a wide range of industries.
Our content writers create high-quality blog posts, articles, and long-tail content for our clients’ websites. From finance, construction and e-commerce content to healthcare, travel and technology, we’re well versed in providing content for businesses across a range of different industries.
While most prospects start their journey to purchasing through search engines, we also understand the power of social media platforms in leveraging your content. If you’re looking to drive leads to your content with Paid Social Media or Paid Search advertising, then we have a whole team of Paid Media specialists who can help with that. When it comes to promoting your content organically on social media, we can work with you to craft social posts and content assets that can help support engagement on social media platforms.
There’s no point in creating beautiful assets that no one reads. That’s why we’ve honed our skills in getting your content in front of the right audiences. There are a number of ways that we can promote your content. From keyword targeting so that it performs in search engines, to promotion on social media and through the media via PR campaigns.
We can also work with our digital PR team to build backlinks to your content. Another key SEO ranking factor, links build website authority which helps it to perform competitively in search engines.
As an SEO content agency, we understand that content is more than just effective web copywriting. In addition to organic search and positioning your brand correctly, your content needs to wow your audience. Great content is all about providing a seamless customer experience that makes your website easy for users to navigate, find what they’re looking for, and ultimately make a purchase. We can also support with optimising your existing content to help improve the quality and number of leads to your website.
In addition to digital content assets, our specialists can also produce valuable content for other marketing literature, such as sales materials, brochures, reports, editorials, advertorial articles and even email newsletters.
Our team regularly produces fantastic written content and visual assets for our clients’ websites. However, if your business goals also require a website redesign, or you need some dev support with a new page layout, then our website development team can help. We’ve helped redesign and launch several successful websites for our clients.
Whether you’re a large or small business, if you’d like to know more about what content marketing can do for you, our content marketing training course is designed to give you a good overview of what content marketing is, what it encompasses, and what different strategy tasks can help you improve your content, and in turn, Google rankings.
177% growth in organic traffic for these personal finance experts
SEO that delivered a 122% rise in organic sessions for a leading sports brand
Migrating to a better website experience with technical SEO
Thanks to a comprehensive organic strategy from Koozai, the Boring Money website performance has vastly improved, with better rankings and increased traffic.
Mikhail IsmailHead of Projects and Client Content
A very knowledgeable team who are continuing to make an impact and improve our website. Excellent communication throughout keeping me informed every step of the way.
Tom BrownBrand Marketing Manager, UK & Ireland
Carrying out a website migration can be a stressful time but Koozai were ready for the technicalities involved and our worries about the potential loss of traffic were put to rest. The team worked closely with our design agency to support the entire transition.
Koozai has helped us to realise and fine-tune not only our online presence, but they’ve helped us to stand out from the crowd for the future.
Sarah BeanHead of Copy
Content marketing goes hand-in-hand with SEO, or Search Engine Optimisation. Content marketing is just one of the practises and techniques that goes into making a website rank competitively in search engines such as Google. The ultimate aim is to increase organic visibility in search engines when a user looks up keywords that are relevant to your brand. The way that content marketing contributes is through the creation of high-quality, keyword-focused copy that's relevant to your website pages and blog. Gaining more traffic from the most relevant terms not only leads to more and better quality traffic to your website, it can also positively impact sales, enquiries and leads.
Content marketing is key when it comes to allowing users to find your brand, as after all, it's the content on the pages that Google is crawling. If your website has high-quality copy that's relevant to your business, products and services, that also makes good use of high search volume keywords, you're heading in the right direction.
It's also important to consider your target audience when crafting new content or amending existing copy, as it's important that your content is beneficial to the user. If you've thought about (and effectively answered) what queries they may have, your content will have the best chance of ranking in the search engines. Great content is imperative for the success of any brand in the search engine results pages, as great content = more visitors, and more leads.
A content marketing strategy means having a clear and concise plan as to what content marketing efforts you're going to implement and how you're going to monitor them. It can encompass as little as what blog content you'll create and when, through to what general content updates you're planning, what social media content you're creating and a whole plethora of other content work. If you're considering implementing a content strategy for your business and aren't sure where to start, we've put together some tips.
Our awesome team are here ready to strap a rocket to your digital marketing campaigns, so what are you waiting for?