We’re Koozai, a skilled content marketing agency with a mission to help organisations like yours to unlock the potential of their blog. We’ve been doing content marketing since 2006, and we’ve earned a reputation for producing impressive results by creating engaging blogs for our clients’ websites.
Whether you’re looking to attract a B2B or consumer audience, an effective blog strategy is more than just nice company updates. An effective blog strategy also helps your prospects to find your website in search engines. When well targeted to the available search opportunities, a blog can pay back dividends for your website’s SEO and in nurturing leads on your website too.
While people who search for your business directly may go to your homepage, many websites actually receive a lot of their most valuable traffic and leads through their blog. That’s why at Koozai we specialise in creating blog content that capitalises on search opportunities while also informing, entertaining and inspiring your audience. But we’ll also go beyond that to craft exceptional blog copy that positions your brand correctly, tells stories, starts conversations with your prospects, nurtures relationships and even works towards higher quality leads.
From large corporates to smaller brands, we have experience in helping businesses of all sizes and across many industry niches with their blogs.
As well as targeting the search queries that your target audiences are looking for through Google, a great blog strategy can also be a major driver of backlinks to your website. Links are an important SEO ranking factor that establishes authority for your website in search engines, helping to drive better traffic.
More than just ‘copy’, your website’s blog presents an opportunity to drive new audiences to your site. It’s how relevant prospects find you in search engines like Google. It’s what grabs their attention. It engages users on social media. And it’s the gateway to encouraging better engagement and investment in your services. Your site’s blog content also reflects how your prospects see you. Utilised in the right way, that can be a powerful tool for positioning your brand as a thought leader and driving engagement.
Koozai’s website content writers are experienced in a number of areas and can offer blog creation services including:
First and foremost, our content writers are skilled in writing blog posts for companies of all shapes, sizes and niches. We’ve created posts all kinds of industries too, including hospitality, travel, retail, construction, finance and lots more. We’ll create compelling blogs that both capitalise on search opportunities and engage users on-site.
In addition to blog content creation, we’ll also research the available search opportunities for your blog and provide advice on which topics you should cover to drive the best results.
Many search trends are seasonal. And with some keyword research and forward planning, we can create blog calendars that reveal when your audiences are most likely to be searching for relevant topics in the largest numbers. You can use this to inform your blog content creation throughout the year and make the most of what the data is saying.
You may already have an existing blog. If so, you’ll want to ensure that it’s performing to its full potential. Our content strategy team can audit your blog with our industry-leading tools, looking at key metrics around engagement and search rankings. We’ll use that intel to produce recommendations to drive better performance.
Blogs represent a fantastic search marketing opportunity; however, they can also be a brilliant prospect for brand positioning too. Blogging on key industry topics with expert advice or opinion can set your business apart and place you as a thought leader in your niche.
Naturally, you’ll want to keep an eye on how your blog is performing, both in search engine rankings and with regards to user engagement on-site. Using Google Analytics, we can track performance and create reports so that you can see what’s performing and where blog creation efforts are best directed for optimum performance.
Our awesome team are here ready to strap a rocket to your digital marketing campaigns, so what are you waiting for?