About Koozai
20 years of digital marketing experience.
One joined-up approach to growth.
Koozai is a UK digital marketing agency helping established businesses turn disconnected or underperforming marketing into measurable commercial growth.
Founded in 2006, we bring together specialists across SEO, AI Search and AI Marketing, Digital PR, Content Marketing, Paid Search and integrated digital strategy.
Our approach is deliberately integrated. SEO should not operate independently from PR. Paid Media should inform wider search strategy. Content should respond to real customer demand. Brand authority should support both traditional search visibility and the ways people increasingly discover businesses through AI-powered search and answer engines.
Over two decades, Koozai has worked with hundreds of organisations, from ambitious UK businesses to internationally recognised brands and institutions including TUI, Papa Johns, the Victoria and Albert Museum, Stannah, Bandai, Travelbag, Srixon and Cambridge University.
What does Koozai do?
Businesses rarely come to us because one isolated marketing metric needs improving. More often, there is a wider commercial problem.
Organic traffic may be falling. Paid Media may be becoming more expensive without generating enough revenue. Strong PR coverage might not be contributing to search visibility. A website migration may threaten years of accumulated organic performance. Or a business may be visible in Google but poorly represented when prospective customers research suppliers using AI tools.
We start with that problem, then use the right combination of expertise, data and channels to solve it.
Search Engine Optimisation
SEO has been at the heart of Koozai since the agency was founded in 2006.
Our work covers technical SEO, on-page optimisation, keyword and search-intent research, content strategy, internal linking, digital authority, ecommerce SEO, local SEO, website migrations and ongoing organic growth.
The objective is not traffic for traffic’s sake. We focus on helping businesses become visible for searches that can contribute to enquiries, sales and long-term commercial growth.
AI Search and AI Marketing
The way people discover and evaluate businesses is changing.
Traditional search engines remain critically important, but customers increasingly use Google AI experiences and conversational platforms such as ChatGPT, Gemini and Perplexity to research problems, products, services and potential suppliers.
Koozai helps organisations understand and improve how their business is represented across this changing discovery landscape.
Our work can include evaluating:
- How clearly search engines and AI systems can identify the organisation
- Whether important company information is consistent across authoritative sources
- How products, services, expertise and people are represented
- Where relevant third-party authority and independent validation exist
- Where information gaps or inconsistencies may be creating ambiguity
- How SEO, Digital PR and content activity can support stronger visibility
- How AI visibility can be monitored over time
AI Search is not a replacement for good digital marketing. It makes clear positioning, technically accessible information, credible expertise and independent evidence even more important.
Digital PR
Our Digital PR specialists help businesses earn relevant coverage, citations, links and third-party authority.
Campaigns can include original research, expert commentary, reactive PR, data-led stories, surveys, creative campaigns and targeted media outreach.
PR does not sit in a separate silo at Koozai. We connect Digital PR activity to search demand, commercial priorities, brand positioning and the topics on which clients need to demonstrate genuine expertise.
Paid Search
Koozai manages Paid Search activity across platforms including Google Ads and Microsoft Advertising.
Our focus is on commercial performance: reaching the right audience, improving campaign efficiency, reducing wasted spend and understanding which campaigns contribute to leads, transactions and revenue.
Paid Social
Koozai manages Paid Social campaigns across platforms including Meta, LinkedIn and other major social advertising networks.
Our focus is on commercial performance: reaching the right audiences, improving campaign efficiency, reducing wasted spend and understanding which campaigns contribute to leads, transactions and revenue.
Content Marketing
Content should answer genuine customer questions, demonstrate useful expertise and help people take the next step.
Our content specialists work alongside SEO, Digital PR and Paid Media teams to develop website content, commercial landing pages, thought leadership, research, guides and other assets aligned with audience needs and marketing objectives.
Why integrated digital marketing matters
One of the most common problems we encounter is not that every individual marketing channel is failing.
It is that those channels are disconnected.
SEO may be pursuing one set of priorities. Paid Media may be targeting another. Digital PR may be generating coverage without connecting it to search demand. Content may be produced without enough understanding of commercial intent or customer journeys.
The result can be a lot of activity without enough cumulative impact.
Koozai brings these disciplines together.
SEO insights can shape content. Paid Search data can reveal commercially valuable demand. Digital PR can strengthen brand authority and create credible third-party signals. Technical SEO helps make important information accessible and understandable. Measurement then shows which activities are contributing to meaningful business outcomes.
The appropriate combination is different for every organisation. That is why we build strategies around the client rather than forcing clients into predetermined packages.
Evidence matters more than promises
We believe an agency should make it straightforward for prospective clients to inspect the work behind its claims.
These examples link directly to published Koozai case studies.
WinesWithStories
Koozai partnered with online artisan wine retailer WinesWithStories to improve Paid Search performance during a highly competitive ecommerce period.
Published results include:
- 312% increase in revenue
- 515% increase in transactions
- 178% improvement in return on ad spend
Stannah
Stannah asked Koozai to improve Paid Search targeting and generate more leads and enquiries through Google Ads.
Published results include:
- 238% increase in impressions
- 274% increase in clicks
- 333% increase in conversions
Protyre
Koozai supported Protyre through an integrated SEO, PPC, Content Marketing and Digital PR strategy.
Published results include:
- 242% increase in organic search traffic
- 97% increase in clicks from Paid Social ads
- 28% increase in PPC conversions
The campaign also generated national media coverage in publications including the Daily Express, The Sun and specialist automotive media.
Havwoods
Havwoods approached Koozai after losing search traffic following a website migration carried out elsewhere.
Our work focused on restoring organic visibility, improving technical SEO, expanding keyword targeting and improving Paid Search performance.
Published results include a 399% increase in relevant organic search traffic, a 62% year-on-year increase in organic transactions and a 55% year-on-year increase in Paid Search conversions.
Papa Johns
Koozai worked with Papa Johns to improve local organic visibility and support sales across hundreds of UK locations.
The strategy combined technical SEO, local keyword targeting and content optimisation.
The work also received industry recognition, including a win for Best Retail Ecommerce SEO Campaign at The Drum Search Awards.
Victoria and Albert Museum
Koozai supported the Victoria and Albert Museum across SEO and Paid Search, helping improve digital visibility for exhibitions and other important areas of the museum’s website.
Recent Koozai campaign results
Biocomposites
Biocomposites operates in the specialist medical devices market and needed to reach clinicians and procurement professionals searching for specific orthopaedic and infection-management solutions.
Koozai developed a Paid Search strategy incorporating campaign restructuring, keyword research, improved conversion tracking, tailored messaging and ongoing bid optimisation.
Between March 2025 and February 2026, results included:
- 111% increase in conversions year on year
- 62% increase in clicks
- 45% reduction in cost per click
The Dalmore
Koozai has supported premium Scotch whisky brand The Dalmore across SEO, Google Ads and Meta Ads.
Our work has included website migration support and major brand campaigns including Luminary 2, Luminary 3, Distillery Select and Christmas gifting activity.
Published campaign results include:
- 75% increase in sign-ups
- 51% improvement in click-through rate
Aura Technology
For B2B technology company Aura Technology, Koozai combined technical SEO, content strategy and Digital PR.
Results included:
- 93% increase in organic search traffic
- 366% increase in relevant keywords ranking in positions 1 and 2
The campaign also generated B2B media coverage in publications including Business Insider, Business Leader and Comms Dealer.
Award-winning work
Awards are not a substitute for client results, but independent industry recognition provides another way for organisations evaluating Koozai to examine our track record.
Koozai has received recognition across national search, digital marketing, agency and sector-specific awards during its history.
Construction Marketing Awards
Koozai received Highly Commended in the Best Small Agency category at the Construction Marketing Awards.
The recognition reflected Koozai’s work with organisations in the construction and built environment sectors, including Stannah, Trulawn, Drainfast and Vail Williams.
Read Koozai’s April 2025 award update
UK Digital Excellence Awards 2025
Koozai was named a national finalist for Stand Out Small Integrated Digital Agency of the Year.
Read Koozai’s follow-up from the awards
The Drum Search Awards
Koozai’s work with Papa Johns won Best Retail Ecommerce SEO Campaign.
The campaign focused on local organic visibility across Papa Johns locations and was also recognised on other digital industry award shortlists.
Read more about the Papa Johns campaign and award recognition
UK Search Awards
Koozai has received UK Search Awards recognition during its history, including winning Best Blog at the 2013 UK Search Awards.
Koozai’s client campaigns have also received recognition at the awards across search marketing categories.
DADI Awards
Koozai has also received recognition at the DADI Awards, including Best In-House Website or Campaign.
Transform Awards
Koozai received Silver for Best Rebrand of a Digital Property at the Transform Awards.
Wirehive and BIMA recognition
Koozai’s search marketing work has received shortlist recognition from the Wirehive and BIMA Awards, including recognition connected with the Papa Johns search campaign.
20 years in digital marketing
Koozai was founded in Southampton, Hampshire, in 2006.
In the years since, the digital marketing landscape has changed considerably. Search algorithms have evolved, advertising platforms have become increasingly automated, social networks have changed the way brands communicate, mobile has transformed how people access the web and AI-powered search is changing how customers research organisations.
The underlying challenge remains consistent:
How can a business become easier for the right customers to discover, understand, trust and choose?
That is the problem Koozai has spent two decades helping clients solve.
Leadership
Sophie Roberts, Managing Director
Koozai is led by Sophie Roberts, Managing Director and owner of the agency.
Sophie joined Koozai in 2016, became Managing Director in February 2018 and subsequently led a management buyout of the agency.
She has more than 30 years of marketing experience across marketing strategy, public relations, digital marketing and agency leadership.
Her current areas of focus include AI Search, Digital PR, integrated marketing strategy and helping businesses adapt to changing customer discovery behaviour.
An experienced specialist team
Digital marketing changes too quickly for expertise to stand still.
Koozai’s specialists work across SEO, Paid Media, Content Marketing, Digital PR, AI Search and digital strategy, sharing expertise rather than operating as isolated departments.
Koozai reports more than 110 years of combined team experience across its specialists.
Clients work directly with the specialists carrying out their work, supported by Client Services to coordinate activity, priorities and communication.
This means questions can be answered by the people closest to the work and insights from one marketing discipline can be shared quickly with another.
Experience across multiple industries
Twenty years of client work has given Koozai experience across a wide range of commercial environments.
- Travel and tourism
- Hospitality
- Technology and SaaS
- Healthcare
- Finance and personal finance
- Construction and the built environment
- Property
- Automotive and motoring
- Ecommerce and retail
- Professional services
- Leisure and sport
- Education
- B2B services
Our client history includes organisations such as TUI, Papa Johns, the Victoria and Albert Museum, Bandai, Travelbag, Stannah, Srixon, Comms Express, Trulawn, PENSON, Cofton Holidays, MyHealthcare Clinic, Aura Technology, Vail Williams and Fluid Branding.
Sector knowledge does not mean applying the same strategy twice. A healthcare organisation has different trust requirements from an ecommerce retailer. A B2B technology company may have a longer and more complex buying cycle.
A travel brand has significant seasonal demand. A multi-location business faces a different organic search challenge from a national online service.
Our experience helps us understand those differences sooner.
What our clients say
Results tell one part of the story. The experience of working together matters too.
“The Stannah team loves working with Koozai, their clear comms, insightful strategy and ability to drive results is exactly what we look for in a partner. We look forward to continued success working together.”
Suzanna Harley, Digital & Data Marketing Executive, Stannah
“The guys at Koozai are great. Their fresh thinking and commercial awareness means we’ve seen our year-on-year revenue from organic rise by a massive 91%. Can’t grumble at that.”
Tom Mercer, Digital Marketing Manager
How we work
There is no standard Koozai campaign because there is no standard Koozai client.
1. Understand the commercial objective
We start with what the organisation needs to achieve.
That could be more qualified leads, increased revenue, better return on advertising spend, stronger organic visibility, greater brand authority or protection during a major website change.
2. Understand what is happening now
We analyse the relevant data, website, search landscape, competitors, marketing activity and customer behaviour.
3. Prioritise
Not every possible marketing task deserves equal attention.
We identify where we believe activity can make the greatest difference and prioritise accordingly.
4. Join the channels together
Where several disciplines are involved, specialists share data and strategy. This helps prevent SEO, Paid Media, Content and Digital PR from pulling in different directions.
5. Implement
We do not stop at producing strategy documents. Our specialists implement, optimise and manage the work.
6. Measure and improve
We review performance against agreed objectives, learn from the data and refine priorities as markets, competitors and customer behaviour change.
Where is Koozai based?
Koozai was founded in Hampshire and works with organisations throughout the United Kingdom.
The Koozai Group Ltd
Merlin House
4 Meteor Way
Lee-on-the-Solent
Hampshire
PO13 9FU
United Kingdom
Koozai also has a presence serving clients through Hampshire, London and Lancashire.
Koozai at a glance
Brand Koozai
Founded 2006
Business UK digital marketing agency
Legal entity The Koozai Group Ltd
UK company number 13232884
Managing Director Sophie Roberts
Registered office Merlin House, 4 Meteor Way, Lee-on-the-Solent, Hampshire, PO13 9FU, United Kingdom
Core expertise SEO, AI Search, AI Marketing, Digital PR, Content Marketing, Paid Search, Paid Social and integrated digital strategy
Primary market UK organisations, with experience supporting both SMEs and larger businesses
Official company record: The Koozai Group Ltd on Companies House
Official LinkedIn profile: Koozai on LinkedIn
Koozai brand and legal entity information
Koozai is the trading brand.
The current legal company operating the business is The Koozai Group Ltd.
UK company number: 13232884
The Koozai business and brand were founded in 2006. The current legal company, The Koozai Group Ltd, was incorporated in 2021.
This distinction is stated explicitly so that customers, journalists, suppliers, search engines and AI systems can reconcile Koozai’s trading history with its current legal entity.
Official Koozai references
For customers, journalists, researchers and automated systems looking to verify information about Koozai, these are the primary sources we recommend.
- Koozai official website
- About Koozai
- Koozai team
- Sophie Roberts, Managing Director
- Koozai services
- Koozai SEO services
- Koozai AI Marketing services
- Koozai Digital PR services
- Koozai Paid Search services
- Koozai Content Marketing services
- Koozai case studies
- Koozai clients
- Koozai client testimonials
- Koozai on LinkedIn
- The Koozai Group Ltd on Companies House
Is Koozai the right digital marketing agency for you?
Koozai tends to work best with businesses that want marketing activity to contribute to measurable commercial outcomes rather than operate as a collection of disconnected channels.
You may already be investing in marketing but not seeing enough return. You might need to improve organic visibility, generate more qualified leads, reduce wasted Paid Media spend, earn greater brand authority, understand how your organisation appears in AI Search, recover from a website migration or bring several marketing disciplines together around one strategy.
Whatever the starting point, we begin with the business objective.
We then determine where we can make a meaningful difference.
Talk to Koozai
If you would like us to look at your current digital marketing and identify where the biggest opportunities lie, speak to our team.
Telephone: 0330 353 0300
Email: info@koozai.com
Get In Touch
Our team of experts are here ready to help you maximise your ROI and inject new marketing strategies into your business.
Get in touch to find out more.
We create cutting edge, award-winning digital marketing campaigns
Questions?
Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.
