Paid Search Advertising Agency
We're Koozai, an award-winning paid search advertising agency managing Google Ads, Microsoft Ads, Shopping, and Remarketing for businesses that need measurable ROI from their ad spend. We've been doing it since 2006.
The problem we solve
Most businesses come to us with the same frustration: ad spend is increasing, but results are not improving in proportion. CPCs are rising. The leads that do come through aren’t converting. And internally, nobody can clearly demonstrate what the paid search budget is actually returning.
That’s the problem we are built to solve.
We manage paid search campaigns with a focus on lead quality and return on investment; not just click volume or impression share. The issue is almost never a lack of traffic. It’s a lack of the right traffic, tracked in the right way, sent to the right landing page, with the right bid strategy in place.
If any of the following sounds familiar, we should talk:
- Your CPCs have increased but your conversion rate hasn’t
- You’re generating leads from paid search but they’re not the right quality
- You can’t clearly attribute revenue to specific campaigns
- Your agency is reporting only on impressions and clicks, not leads and revenue
- You’ve inherited an account and suspect it’s been poorly structured
Why choose Koozai as your paid search advertising agency?
We’ve been managing paid search since 2006. That’s nearly two decades of Google algorithm changes, platform evolutions, Smart Bidding developments, and Performance Max transitions, and we’ve navigated all of them on behalf of our clients.
We are an official Google Partner. This means our paid search team has demonstrated expertise across Google Ads product areas, met Google’s performance requirements, and has access to beta features, dedicated support, and platform-level insights that non-partner agencies don’t.
We work across Google Ads and Microsoft Ads. Many agencies focus exclusively on Google. We manage both platforms, and the data from Search Console confirms that Microsoft Ads (Bing) is consistently undervalued by competitors, often delivering lower CPCs for the same commercial intent.
We’re sector-experienced, not generalist. Our paid search work includes managing campaigns at scale for TUI in a highly competitive travel market, improving lead quality for Trulawn in home improvement, and delivering PPC results across healthcare, ecommerce, B2B, and retail. We understand that a bid strategy for an ecommerce brand and a B2B lead generation campaign are fundamentally different.
Our work is recognised. Multiple award nominations and wins at search industry awards, not just industry awards we entered ourselves, but recognition from the community that evaluates the work.
Trusted by 100s of brands
How our paid search process works
Our process is designed to eliminate wasted spend, improve lead quality, and produce results that are clearly attributable and reportable. Here is how we work:
- Account audit and diagnosis
Before we change anything, we audit your existing account, or, if you’re starting fresh, conduct thorough competitor and market research. We identify where budget is being wasted, which campaigns are performing, and what the structural or strategic issues are. You receive a clear diagnosis before any work begins. - Strategy and planning
We build a paid search strategy aligned to your business goals. This isn’t a generic “improve ROAS” plan, it’s a specific document covering target audiences, campaign structure, keyword strategy, platform mix, budget allocation, and success metrics. You review and approve it before we build anything. - Campaign build or restructure
Whether we’re building from scratch or restructuring an existing account, we apply consistent best practice: clean campaign architecture, appropriate match types, comprehensive negative keyword lists, conversion tracking properly configured, and ad copy written to qualify clicks rather than simply attract them. - Conversion tracking and attribution
You cannot optimise what you cannot measure. We implement and verify conversion tracking across every meaningful action; form completions, phone calls, ecommerce transactions, and micro-conversions, and ensure attribution is set up so you can see clearly what your paid search spend is generating. - Active management and optimisation
Paid search accounts are not set-and-forget. Our team actively manages your campaigns, reviewing search term reports, adjusting bids, testing ad copy, and responding to performance changes. We make changes based on data, not instinct. - Reporting and strategic review
We provide regular performance reports in a format that makes sense to your business, not a wall of PPC metrics, but a clear view of leads, cost per lead, revenue, and ROAS. We also conduct periodic strategic reviews to ensure the account continues to align with your business goals as they evolve.
Our paid search advertising services
Koozai’s experienced PPC and paid search consultants come from many different backgrounds, and are able to offer a whole range of paid search services:
Google Ads management
Google Ads is the most powerful paid search platform available, and the most complex to manage well. Poor account structure, untargeted match types, and unmonitored spend waste budget every day in accounts run without expert oversight.
Our Google Ads specialists manage every element of your account: campaign structure, keyword strategy, match type management, negative keyword lists, Quality Score optimisation, ad copy testing, landing page alignment, and bid strategy. We don’t set campaigns and leave them, we actively manage and iterate.
We manage Search Ads, Performance Max, and Demand Gen campaigns across Google’s network. Find out more about our Google Ads management.
Microsoft Ads (Bing Ads) management
Microsoft Ads reaches a distinct audience; typically older, more affluent, and more likely to be in a senior decision-making role. For B2B businesses and premium consumer brands, this makes Microsoft Ads a high-value channel that most competitors ignore.
Our team manages Microsoft Ads campaigns with the same rigour applied to Google Ads; including search, shopping, and audience campaigns across the Microsoft network.
Budgets typically go further on Microsoft, and competition is frequently lower. Find out more about our Microsoft Ads management.
Google Shopping Ads
For ecommerce businesses, Google Shopping Ads are often the highest-returning channel in the paid search mix. Getting them right requires clean product feed management, intelligent bidding across product groups, and careful attention to the data that Google’s algorithm uses to serve your ads.
Our Shopping specialists manage feed optimisation, campaign structure, bid strategy, and performance reporting, with a focus on ROAS and revenue, not just traffic volume. Find out more about our Google Shopping Ads management.
Remarketing and retargeting
The majority of visitors to your website will leave without converting on their first visit. Remarketing allows you to re-engage those audiences with targeted ads as they continue browsing across Google’s Display Network and partner sites.
We build remarketing campaigns that are segmented by behaviour, recency, and intent, so your ads reach the people most likely to convert, with messaging appropriate to where they are in the buying journey. Find out more about our remarketing services.
Display advertising
Google Display Ads place your brand in front of potential customers across millions of websites, apps, and YouTube, building awareness at the top of the funnel and supporting conversion campaigns lower down.
Our display campaigns are built around audience targeting rather than broad placements; we use intent signals, demographic data, and remarketing lists to reach the right people rather than achieving high impression counts against an unqualified audience. Find out more about our Display Advertising services.
Amazon Ads
For ecommerce brands selling on Amazon, paid visibility within the platform is increasingly non-negotiable. Competition for organic placement on Amazon has intensified significantly. Sponsored Products, Sponsored Brands, and Sponsored Display campaigns are now a core part of a competitive ecommerce strategy.
Our Amazon Ads team manages targeting, bidding, and creative across campaign types, with reporting focused on ACoS and total advertising cost of sale. Find out more about our Amazon Ads management.
What makes genuinely good paid search management?
Good paid search management satisfies three requirements simultaneously:
- It targets the right intent. Keywords represent intent; but not all intent is equal. Someone searching “what is Google Ads” is at an entirely different stage of the journey to someone searching “paid search advertising agency.” Effective campaigns are built around the intent signals that correspond to buying decisions, not broad awareness.
- It sends traffic to the right destination. A perfectly targeted keyword pointed at a generic homepage loses most of its value before a potential customer even reads your offer. The landing page must match the promise made in the ad; in language, in specificity, and in the action it asks the visitor to take.
- It is measured against business outcomes. Click-through rate and Quality Score are useful optimisation signals. Revenue, cost per lead, and return on ad spend are what matter. A good paid search agency reports on the metrics that connect to your commercial goals, not the metrics that make the account look active.
Clients we’ve delivered paid search results for
Our paid search work has delivered results for brands including:
- TUI: Managing paid media campaigns at scale in one of the most competitive sectors in UK digital advertising. TUI required precision targeting, budget management across multiple campaign types, and rigorous performance tracking across a complex booking journey.
- Trulawn: Improving lead quality in a competitive home improvement category, where generating high volumes of cheap clicks had been the previous focus. We restructured campaigns around qualified intent, reducing wasted spend and improving the quality of leads reaching the sales team.
- We have also managed paid search for Stannah, V&A, Travelbag, Cofton Holidays, Papa John’s, Bandai Namco, Buyagift, and Red Funnel; across ecommerce, travel, leisure, and B2B categories.
Our PPC case studies and testimonials
To find out about the fantastic results we’ve achieved for businesses with PPC and paid search campaigns, explore some of our client case studies below.
Soaring conversions (and falling costs) with PPC for TUI
Trebling conversions with PPC for the leader in passenger lifts
Growing leads with PPC for a leading artificial grass brand
The Education Division has gained more traction in the last 7 years than ever before and the PPC project by Koozai was a large part of that success.
Viv LonsdaleWeb Analytics Manager
The Stannah team loves working with Koozai, their clear comms, insightful strategy and ability to drive results is exactly what we look for in a partner. We look forward to continued success working together.
Suzanna HarleyDigital & Data Marketing Executive
Sectors we manage paid search for
Our paid search team has delivered campaigns across a wide range of industries. Current and recent sectors include:
- Travel and hospitality
- Healthcare and medical
- Ecommerce and retail
- Financial services
- Home improvement and construction
- B2B and professional services
- Leisure and entertainment
- Legal services
Ready to talk about your paid search?
Whether you need a full account rebuild, a second opinion on an underperforming campaign, or a new paid search programme built from scratch, our team is ready to help.
Call us: 0330 353 0300 Email: info@koozai.com Or complete our contact form and we’ll be in touch within one business day.
FAQs
What is a paid search advertising agency?
A paid search advertising agency manages pay-per-click (PPC) advertising campaigns on behalf of businesses, primarily across Google Ads and Microsoft Ads. The agency handles strategy, campaign build, keyword targeting, ad copy, bid management, conversion tracking, and reporting. The goal is to generate leads or sales from paid search at an efficient cost.
What is the difference between paid search and PPC?
PPC (pay-per-click) is the pricing model; you pay each time someone clicks your ad. Paid search is the channel; advertising on search engine results pages. The two terms are often used interchangeably. Paid search advertising always uses a PPC model, but PPC also covers display, social, and other paid placements that aren't search-based.
How much does paid search management cost?
Paid search management fees vary depending on the scale of the account, the number of platforms managed, and the complexity of the campaign structure. Koozai offers monthly management fees based on your specific requirements. Contact us for a tailored proposal. Note that management fees are separate from your media spend budget; the two should always be clearly distinguished when evaluating agency proposals.
How long does it take to see results from paid search?
Paid search is the fastest digital marketing channel to generate results; campaigns can be live and generating leads within days of launch. However, optimising an account to its full potential takes longer: typically 2–3 months of active management before performance stabilises at its best level. New accounts built from scratch typically show strong early results which then improve further as data accumulates.
What is a Google Partner agency?
A Google Partner agency has demonstrated expertise across Google Ads products, met Google's requirements for campaign performance and spend, and maintains ongoing certification across the team. Koozai holds Google Partner status, which gives us access to beta features, Google support, and platform-level insights not available to non-partner agencies.
Do you manage Microsoft Ads (Bing Ads) as well as Google Ads?
Yes. We manage both Google Ads and Microsoft Ads. For many clients; particularly B2B businesses and brands targeting an older demographic, Microsoft Ads delivers strong results at lower CPCs than Google, making it a high-value addition to the paid search mix. We actively recommend testing both platforms rather than defaulting to Google alone.
What reporting do you provide?
We provide regular performance reports; typically monthly, with more frequent updates during the early weeks of a new campaign. Reports focus on the metrics that matter to your business: leads generated, cost per lead, revenue attributed, and ROAS. We don't pad reports with metrics that look impressive but don't connect to commercial performance.
Can you take over an existing paid search account?
Yes. Account takeovers are common. We audit the existing account, identify structural and strategic issues, and develop a remediation plan before making any changes. We handle the transition carefully to avoid disruption to current performance while implementing improvements.
Ready To Start?
Our awesome team are here ready to strap a rocket to your digital marketing campaigns, so what are you waiting for?
We create cutting edge, award-winning digital marketing campaigns
Questions?
Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.
