Growing leads with PPC for a leading artificial grass brand

Trulawn Screenshot


The UK’s favourite artificial grass company, Trulawn has been offering UK consumers, homeowners, schools, and businesses true-to-life, high quality artificial grass since 2009.

The Brief

Trulawn’s inhouse marketing team contacted Koozai for support with their digital marketing, and in particular their PPC and Paid search strategy. The company required the support of experienced Paid media specialists who could put together and implement a strategy that would drive relevant leads and traffic to their website.

Trulawn Image

The Challenge

Operating in a competitive marketplace, Trulawn needed a PPC agency that could hit the ground running and deliver a PPC strategy that would drive more (and better) traffic and leads to their site. They also needed an agency that they could trust with managing and optimising their Paid ads to produce a better return on investment for their ad spend.

How We Helped

We started with a kick off meeting between Trulawn’s inhouse team and our Koozai PPC team, before appointing experienced Paid Search specialists to their account. After doing a thorough review of PPC performance and keyword targeting, we were able to recommend and implement a number of Paid search strategies to improve performance, which included changes to ad copy, bidding strategies and campaign structure.

Trulawn Screenshot
Trulawn Screenshot

What Happened Next

We made multiple optimisations across the board and restructured the campaigns to make the account more efficient at obtaining leads. We also refreshed the copy across their ads to make them more relevant to new targeted keywords, and used the latest features in Google Ads to stay ahead of competitors and increase the volume of leads.


Our Paid Search campaigns for Trulawn have been a success. Most recently we’ve increased leads by 54% quarter-on-quarter. During this period we also decreased CPAs (Cost Per Acquisition) by 15%, providing Trulawn with better value for their paid ads budget. Over the space of two years, we have also driven a 97% increase in traffic, all from just a 31% increase in ad spend.

Koozai are a team who are easy to work with, efficient, and reliable at providing PPC services. They respond quickly to any queries, make the effort to get to know your business, and are adept at dealing with short term and long term goal requirements.

Rachel Samuel Marketing Manager
  • 97% Increase in traffic from Paid ads over two years
  • 54% Increase in leads from Paid ads quarter-on-quarter
  • 15% Decrease in Cost Per Acquisition, offering Trulawn better value and targeting from their ads budget

Get in touch

Our awesome team are here ready to strap a rocket to your digital marketing campaigns, so what are you waiting for?
Get in touch to find out more.

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