Koozai > Services > Paid Search > Google Shopping

Google Shopping Agency Services

Driving profitable conversions for your business.

Google Shopping agency

We’re Koozai, an award-winning paid search agency. We specialise in both paid media and other digital marketing services, making us a full-service agency. We’re also an official Google Partner and our Google Shopping services are all about optimising your ads to drive better results and visibility with paid ads in Google’s Shopping results.

We’ve been in digital marketing since 2006, and it’s very clear that Google Shopping Ads are critical for online retailers who want more direct sales to key products in their portfolio. That’s because users of Google Shopping usually have a high intent to purchase, making them lucrative prospects for e-commerce businesses like yours. Having gained significant market penetration, Google Shopping is a premier platform for online shopping that can be optimised to produce the best returns with your budget. Not only can you market to new audiences, but their advanced remarketing and retargeting allows you to be at the front of mind for your existing customers and visitors.

Our paid media experts are highly experienced in Google Shopping Ads and can optimise your products to help produce some of the best results on the platform. We’re also experienced in a range of cutting-edge Google Shopping strategies, such as profit-focused bidding, query sculpting, comparison shopping service selection and contextual feed optimisations.

So, if you’re in the market for Google Shopping services and want to learn more, here’s how we approach campaigns…

Trusted by 100s of brands

Our approach to Google Shopping campaigns

When it comes to Google Shopping, our approach puts your commercial goals front and centre. With our focus always being to maximise your returns and ROAS/ROI for your budget, we use our experience and industry know-how to suggest Google Shopping strategies that we’re confident will have the best chance of moving the needle in your favour.

As an agency, we also continuously invest in training and keep on top of all the latest developments so that you can have confidence in our recommendations. Here are a few things to note about our approach to Google Shopping Ads:

1. Evidence-based Google Shopping strategies

At Koozai we believe our experience in Google Ads sets us apart, however, we don’t rely on this alone. Before any campaign, we’ll take a deep dive into the data on your ads’ performance and make sensible, evidence-driven decisions on how we should manage your budget for Google Shopping Ads. We also use data from Google platforms and all the latest tools to ensure we can provide you with the best insights.

2. Google Shopping consultancy

We won’t just implement tactics for Google Shopping Ads without first taking the time to discuss the strategy and walk you through the data. We understand that when it comes to your budget for paid ads that trust is key and you’ll need to see how they fit in with your commercial objectives. That’s why we take a consultative approach with our clients, sharing insights and strategies based on real-world data before taking action.

Lady shopping

3. Expert Google Shopping implementation

As a Google Shopping agency, our paid media specialists are experts in implementing ad strategies. So whether our evidence-driven recommendations include tactics such as regular content refreshes, shopping feed testing or the inclusion of promotions data, you’re sure to have a competent paid specialist on your account who can implement your Google Shopping strategy effectively. We can also work with you to ensure that your shopping feed includes key information about your products, such as review stars, prices, sizes and other key factors.

4. Commercially focused recommendations

As Google Partners, we’ll work closely with your team from the get-go to understand your commercial priorities as well as practical and operational parameters such as profit margins and stock levels. Pairing this with real-world data from the latest tools and our paid expertise can help drive conversions and sales that are profitable for your business.

5. Investment in Google Shopping expertise

We have heaps of experience in Google Shopping, however, the platform regularly changes and evolves. That’s why we’re passionate about continuous training and keeping up to date with all the latest platform developments. As a result, you can be confident that our recommendations are always well-informed, commercially focused and driven by up-to-date knowledge of Google Shopping. We’re also constantly using these platforms for our clients, so your business will benefit from insights gained across the board. Real-world data and our expertise can help drive conversions and sales that are profitable for your business.

We are rated over 4.5/5 on Google

Some of our Paid Search case studies and client testimonials

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Paid Search for Trulawn /

Growing leads with PPC for a leading artificial grass brand

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Paid Search for Tui Travel PLC /

Soaring conversions (and falling costs) with PPC for TUI

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Paid Search for Stannah Lifts /

Trebling conversions with PPC for the leader in passenger lifts


The Stannah team loves working with Koozai, their clear comms, insightful strategy and ability to drive results is exactly what we look for in a partner. We look forward to continued success working together.

Suzanna HarleyDigital & Data Marketing Executive


The Education Division has gained more traction in the last 7 years than ever before and the PPC project by Koozai was a large part of that success.

Viv LonsdaleWeb Analytics Manager



What is Google Shopping?

Google Shopping is the official name for Google’s Ad network that gives ecommerce businesses like yours the opportunity to place ads for their products in front of prospects. These users are usually ready to purchase, making it a lucrative space for businesses to be seen in.

How does Google Shopping work?

The way Google Shopping Ads differs from other paid ad platforms such as Google Ads is that it’s not all about bidding on keywords. Google Shopping uses the feed that its advertisers input into it to inform their product search results. So, to perform competitively for the most relevant search queries you’ll need a Paid media expert who can ensure your shopping feeds are well optimised and formatted correctly.

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Our awesome team are here ready to strap a rocket to your digital marketing campaigns, so what are you waiting for?

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Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.

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