Koozai is an award-winning agency with a digital PR team who have been in the business of promoting brands online since 2006 (dinosaurs, we know!).
Digital PR is a powerful tool for shaping opinions, reaching new audiences, positioning brands as thought leaders and generating online buzz which can drive traffic and performance in search rankings.
Not only that, but our talented PR experts are a creative bunch who regularly implement results-focused PR and link building campaigns for challenger businesses and established brand names.
We work with clients from a diverse range of industries and regularly secure placements in the UK’s most influential national, business and trade media platforms. Here is a small selection of some of the publications we often land our clients on:
We’re also skilled at using digital PR tactics to secure quality backlinks – still one of the most influential SEO ranking factors which can help to propel your website up Google’s search rankings.
We work with the media every day, giving us first-hand insight that helps us to formulate exciting digital PR campaigns which gain traction in all the places you’re looking to be seen. But we don’t take a one-size-fits-all approach. We’ll work with you to create a campaign that blends newsworthiness with your business goals to drive results. Interested yet?
Go ahead and take a look at our digital PR case studies to see how we’ve unlocked the power of backlinks to turbocharge our client’s organic SEO performance. So much so that our work has made us Finalists for ‘Best Use of PR in a Search Campaign’ at the coveted UK Search Awards.
There are a number of exciting digital PR campaigns that we can run for you, including:
The news agenda moves quickly, making speed key to gaining valuable media placements and backlinks. Our dedicated reactive PR experts are total news junkies and are always on hand to respond to breaking news stories with commentary and new insights mined from data – putting you at the heart of news stories that matter to your business.
Working alongside our content team, we often launch multiple creative PR stories around an exciting hero content asset that’s designed to engage your target audience. These campaigns have multiple benefits. They capture attention through engaging media coverage and drive backlinks to your website which helps to improve your website’s authority. All this means that your website is better placed to rank competitively in search engines and benefit more relevant traffic.
Thought leadership campaigns are all about positioning your brand or spokespeople as thought leaders in your industry. Building perception of trust and expertise around your brand is key to convincing customers to use your service when they’re online. We regularly secure interview slots and profile articles for our clients in the media that their target audiences love to read.
If you’re looking to make a big splash in the media, then a PR stunt may be for you. Whether it’s a stunt themed around your product or something more creative to engage the media, our PR team loves rolling out exciting PR stunts which capture attention, secure backlinks and gain traction on social media too.
PR campaigns based on data can be a great way to gain traction in the media and the brilliant news is that you don’t have to be the biggest player in your industry to benefit from them. Not only do we work with cost-effective polling company partners, but we also have access to a wealth of free search data and third-party government statistics which we’re experts at mining to reveal newsworthy and relevant media stories.
We get it – it’s not always just about shaping a brand in the media. Sometimes you just need backlinks to help build your authority in search engines. Our PR experts take a laser-focused approach to link building, blending digital PR campaigns with traditional link building techniques to secure placements on quality media outlets that will benefit your SEO strategy.
At Koozai we take a holistic approach and adapt your digital PR strategy around your wider digital, marketing and business goals.
This means that we believe in taking a targeted approach to effectively reach your key audiences and secure placements which tangibly move the needle against your objectives.
So, whether you are looking to promote a new product, get digital cut through in a busy online world, reach a specific target audience, drive traffic to your website or improve your online visibility – we can help.
Given how important backlinks are to SEO performance, we also take a joined-up approach with our search specialists to ensure that we’re gaining quality links for our clients that drive meaningful performance in search engines.
In today’s digital world, PR is about more than just ‘brand awareness‘. National PR placements are great for showcasing your brand to a wide audience and gaining social media placements too. But we also believe in leveraging digital and local PR to drive relevant traffic and potential customers to your website.
By securing backlinks in media articles, there’s not only the potential for users to click through to your website. Those backlinks are also a powerful ranking factor that, combined with content marketing and technical SEO, can help propel your website up the search rankings in Google.
At Koozai we have industry-leading tools to measure more than just the number of placements and the audience reach of the media coverage we’ve secured for you. We can work with you to set meaningful KPIs and look at tangible metrics such as referral traffic from backlinks, positions gained in search rankings, searches for your brand name and increases in website authority.
We’re not just digital PR specialists. Our team’s background in B2B PR means that they’ve secured countless articles and features in leading trade journals and on the business pages of nationals for our clients.
We take a very different approach when it comes to promoting businesses that want to reach other businesses, often blending data-led PR stories and thought leadership articles with campaigns that also engage national business media.
From technology, finance, architecture and construction to healthcare, e-commerce, hospitality, and travel – our B2B PR team has had great results for a plethora of brands looking to engage business audiences in several sectors.
Our experience in consumer PR means that we get what it takes to achieve cut-through in this space. From product placements and round-ups to press trips and reviews, we’re experienced at delivering exciting media coverage in the national consumer press that moves the needle for our clients.
Over the years, we’ve had the privilege of working with consumer brands such as Travelbag, Srixon, Boring Money and MyHealthcare Clinic, as well as a plethora of consumer-facing challenger brands in tech, healthcare, travel, retail, finance, hospitality, travel, construction and architecture. Over this time our PR experts have built up a considerable database of consumer contacts to help place you in front of the relevant editors at national newspapers and consumer magazines.
At Koozai we also have a PR team that specialises in promoting businesses in the construction, energy, and home improvement spaces.
Not only have we forged strong relationships with the construction and home improvements press, but we regularly secure impressive placements for our clients in leading construction titles too.
Thanks to our experience with clients in this space we get how the construction industry works and understand the sort of stories that the construction media are hungry for – making us ideally placed to position you as a thought leader.
From fintech and investment companies to personal finance websites, the Koozai PR team also has experience when it comes to working with finance editors and investment writers.
Whether it’s responding to the Budget with standout commentary and new statistics or creating bespoke stories that position your team as spokespeople around new personal finance trends, our PR experts are skilled at securing impressive regular media placements in the financial press.
We also have a successful track record in delivering PR campaigns for challenger technology and fintech companies.
Not only have we built up a great media database of technology and fintech editors, but we also have the experience and knowledge needed to understand what tech journalists are looking for and how to place your company at the heart of the conversation.
From pharmaceuticals and medical specialists to sexual health and care services, our PR team has worked with a plethora of national brands in the healthcare space and has great working relationships with national health editors and writers.
Our PR work in healthcare got us recognised as a Finalist at the UK Search Awards and we have secured a deluge of regular national placements for our clients, placing them at the heart of the national health conversation. But don’t just take our word for it – take a look at the results we achieved for MyHealthCare Clinic and Better2Know.
From big travel companies such as Travelbag and Tui to national holiday parks, restaurant groups, transport companies, and luxury travel providers, our team loves travel and many of our experts have a background in tourism, food, and hospitality PR too.
Not only have we built up an enviable black book of contacts with the trade press and consumer travel, lifestyle, hospitality and food editors, but we have also facilitated international press trips, media reviews and events.
While our bread and butter is delivering fruitful PR campaigns for our clients, we also specialise in providing PR consultancy services for our clients who want advice on how to best position their brand or reframe an issue online.
Not only do our PR consultants have a traditional PR background and lots of experience in using the media to help build the image of many national and challenger brands, but they’ve also managed the press around challenging news stories for businesses.
So whether you’re looking for advice on how to position your company or product in the media, shape the conversation around an issue that is important to you, or some help with a bad news story, our PR experts are here to help.
Our PR experts have developed a fantastic digital PR training course for those looking to build on their PR skills and learn more about how to secure fantastic placements and backlinks in national, regional and trade media.
Whether you’re a business owner, freelancer consultant or work in a marketing position, our digital PR course will show you how to identify and build a PR story that the media find appealing, how to source media and pitch to them and how to the enhance your strategy so that it gets you as many quality media placements and backlinks as possible.
Leading long-haul luxury travel specialist, Travelbag, was launched in 1979 with the specific aim of transforming the travel industry by creating a series of bespoke luxury holidays with a difference. Now the UK’s leading long-haul travel company, Travelbag is continuing to make waves in the travel industry.
Driving relevant online traffic, top tier media coverage and backlinks for the Travelbag brand in a highly competitive market was no mean feat. But it was a challenge that the Koozai team welcomed from the beginning. The Koozai team set out to create content, PR and SEO campaigns that were interesting, exciting and that would appeal to Travelbag’s audience and top tier online media alike. The key to this was developing a series of interactive hero content assets that were both visually-rich and educational. These assets needed to achieve greater exposure through targeting keywords, increase audience engagement and improve domain authority by securing a variety of high-quality links from the press. A mixture of supporting content could also be provided to assist with the Digital PR push.
Cofton Holidays became a client of Koozai’s in December 2019, after discussing a requirement to be visible to people looking for a UK-based holiday not just across the summer months, but in the winter too. They wanted to position themselves as a go-to family and couples’ holiday destination, year-round.
The travel and tourism marketplace in the UK is teeming with competitors looking to achieve the same goal, so Koozai wanted Cofton to stand out.
The second challenge was around the global pandemic, the government enforced lockdown and the closure of businesses. In spite of this, we continued to work with Cofton Holidays throughout the period of lockdown, thinking of ways that we could increase visibility, with additional focus on producing effective PR campaigns.
We are delighted to work with Koozai and thrilled with the results that the Race of Discovery campaign generated. We were pleased to see the Travelbag brand mentioned in a variety of publications, including national titles, and are looking forward to seeing the results of our future campaigns with Koozai.
Betsie BarrBrand and Campaign Marketing Manager
Koozai has really helped to highlight Cofton in a very difficult market, the coverage has been fantastic and has made a huge difference to our digital PR strategy, we’re certainly excited to continue working with them in the future.
Chris JefferyPark Director
Our awesome team are here ready to strap a rocket to your digital marketing campaigns, so what are you waiting for?