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Reactive PR & Newsjacking Agency Services

Introducing our multi award-winning reactive PR and newsjacking services.

Reactive PR & newsjacking agency

Are you looking for a reactive PR agency that works to place your brand at the heart of trending news? Koozai is an award-winning digital agency with a well-established digital PR team who are experts at using newsjacking PR strategies to secure high-quality media placements for a range of industry clients.

Newsjacking, sometimes also called reactive PR, is all about securing quality media coverage and backlinks by reacting to breaking news with thoughtful commentary, timely insights or expert opinion. The benefits of newsjacking for our clients include more media placements, better backlinks and increased brand recognition by placing their businesses at the centre of national and industry news stories.

Reactive PR isn’t just about image. It’s a powerful tool to shape opinions, reach new audiences, position brands as thought leaders and drive new interest in your products, services or causes important to your business.

Trusted by 100s of brands.

Our approach to newsjacking

The 24-hour news cycle means that PR never sleeps, and at Koozai we understand the importance of moving at pace when it comes to reactive PR that delivers the best media placements for our clients.

By keeping a close eye on the news agenda and social media, we’re able to react to relevant breaking news stories for our clients with speed. This means that journalists’ receive our clients’ expertise on that issue just as they’re under pressure to collect information and turn around timely news articles. Reacting to breaking news doesn’t just increase your chances of better media pick-up, it can also place your business at the heart of national news stories too.

However, we’ll never just react to news without also thinking about how it contributes to your brand and overall marketing strategy. Instead, our PR specialists will work with you to identify the news stories that will propel the right messages for your business to the right people, at the right time.

Reasons to invest in reactive PR services with Koozai

We’ve been in the business of driving online visibility for our clients since 2006, which means we’re experienced at implementing effective newsjacking campaigns.

Whether you’re a challenger brand just getting started with newsjacking or an established brand looking to build more links with reactive PR campaigns, our PR experts have the breadth of experience, contacts and know-how to get you in front of the right journalists. Our talented newsjacking specialists also come from both digital and traditional PR backgrounds, meaning that you’ll benefit from a wide range of contacts and expertise.

We don’t specialise in newsjacking and reactive PR for just one industry, we have a strong track record of delivering impressive reactive PR campaigns for clients in the e-commerce, retail, construction, finance, health, technology, travel, hospitality, and lifestyle spaces. Whatever niche you’re in, our diverse client portfolio means that we regularly use newsjacking to place the companies we work with in the UK’s most influential national, regional and specialist trade media publications.

Alternatively, if you want to use newsjacking to drive online performance, then our reactive PR specialist can work collaboratively with our SEO experts or your in-house team to prioritise the acquisition of backlinks. So if you’re interested in using newsjacking to strengthen the authority of your website, then our team can help with that too.

Our services are rated over 4.5/5 on Google.

Some of our reactive PR case studies and client testimonials.

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Digital PR for MyHealthcare Clinic /

Putting MyHealthcare Clinic in the national spotlight with SEO and digital PR

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Digital PR for Better2Know /

Digital PR & SEO delivers for leader in online healthcare testing

We have been working with Koozai for the best part of a year on our SEO and PR project. Our team is very happy with the results particularly PR with which we are continuing to see outstanding results in a very competitive industry.

The team have been really easy to work with and have a really refreshing attitude and have been great problem solvers. I have found every member of the team knowledgeable, helpful and invested in helping our brand to succeed.

Cara HernonMarketing Executive



What is newsjacking?

Sometimes also called ‘reactive PR’, news jacking involves PR tactics such as responding to breaking news with expert commentary, new insights or PR campaigns. In a nutshell, it is about pitching to journalists just as they’re writing up stories on breaking news, with resources that they will find useful. Not only do reactive PR campaigns often result in increased media pick up, they can also place brands at the heart of national news stories.

Ready To Start?

Our awesome team are here ready to strap a rocket to your digital marketing campaigns, so what are you waiting for?

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Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.

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