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Content Strategy Agency & Services

Introducing our multi award-winning SEO content strategy agency services.

Content strategy agency

We’re Koozai, a multiple award-winning Content Strategy Agency with a talent for helping businesses to plan, develop and implement effective content SEO strategies online.

Great SEO content strategy is all about developing a plan for your website’s content that gives it the best chance of ranking competitively in search engines like Google. From product pages and commercial landing pages right through to your blog, our content strategy services look at real-world data on what users of search engines are looking for. We then work with you to use that intel to create new content across your website, giving it the best possible chance of outranking your competitors. The higher your content ranks, the more traffic and potential for leads to your business.

At Koozai, our content strategists are both passionate and skilled at helping our clients to make their mark and cut through the noise in search engines. But more than anything, our mission is always to drive performance against your marketing goals; be that traffic, search rankings, leads, engagement or even brand positioning.

As an early player in the content SEO space (we’ve been around since 2006), we’ve earned a reputation for impressive results with our digital content strategy services. Day in, day out, our skilled content SEO team supports our lovely clients to improve their content and hit their marketing goals.

Our day job is to deliver effective content marketing services. From site-wide content audits and competitor analysis to in-depth keyword research and customer journey planning, we’ll work with you to understand where the most lucrative opportunities are, how to capitalise on them and the online behaviour of your prospects. We can then advise on content production across your site and work that plan for you to craft high-quality landing pages that make the most of the available search opportunities.

Our content SEO specialists work with companies of all shapes and sizes and are also experienced across a number of sectors, from construction and finance to hospitality, travel, healthcare and e-commerce and more.

However, our approach is far from templated. Whatever your content SEO strategy goals are, we’ll listen to your individual needs and work with you to create a tailored digital content strategy that’s designed to work for your business and to help you stand out from the crowd.

Trusted by 100s of brands

SEO content strategy services

More than just ‘copy’, your website’s content is your online shop window in search engines like Google. It’s what grabs users’ attention. It’s the gateway to encouraging users on your website to engage with you and invest in your services. And it’s a key SEO ranking factor because content is how the users of search engines like Google find you. Your site’s content also reflects how your prospects see you. Utilised in the right way, that can be a powerful tool for positioning your brand and driving engagement. Koozai’s content strategists are experienced in a number of areas and can offer content SEO services such as:

Digital audience profiling

As a starting point, we can define your online target audience to inform your content SEO strategy. From analysing your existing research and customer personas to conducting research on your website’s users and their behaviours, we’ll work with you to identify the sort of prospects that are most likely to invest in your business, their online behaviours and the types of content they’re most likely to engage with.

Keyword research

Delving into the types of queries people are typing into the search engines is crucial and underpins every effective content SEO strategy. We’ll use all the leading tools to see what people are looking for in relation to your products or services, taking into account seasonal variations as well as long and short tail search queries. We can then work together to identify where the biggest search opportunities are for your business and how to target them with effective content.

Customer journey mapping

Often, online prospects will conduct product research, engage with your social media channels or explore your blogs and other channels prior to purchase. They might also enter your website via a variety of sources, ranging from organic search to social media or links in third-party websites. We can reveal how your prospects behave online and the content they’re most engaged with on your website. Understanding their online behaviour is key to informing content strategies that drive traffic and nurture potential leads.

Site-wide SEO content strategy

After we’ve done our research and looked at the detail, we’ll work with you to develop a more holistic plan for content across your site. This will include guidance on the best pages to create to meet the search intent behind the search opportunities you want to target, as well as the type of content and landing pages you’ll need to target users effectively.

On-page SEO optimisations

Search trends are constantly changing and editing existing content on your web pages often pays dividends when it comes to search engine rankings, traffic and leads. We’ll work with you to plan and implement on-page SEO optimisations to your content that’ll help them to perform more competitively in search engines.

SEO content creation & copywriting

We regularly work with clients on SEO copywriting and to create compelling content for landing pages across their site. Our SEO content writers are skilled at producing keyword-driven content that meets search intent and performs competitively online. We’ll also take the time to understand your brand style and messaging, ensuring that content creation across your site positions your brand correctly too.

SEO content auditing

Search trends are constantly changing, which is why content auditing is key if you want your content to sustain its competitive edge in search engines. Our content strategists will look at metrics across your website; from the number of clicks pages are receiving, what the level of internal linking looks like and how many people are engaging with individual landing pages, to the time they spend on site, how effective your rankings are at driving click-throughs to your website, and much more. We’ll then use this data to inform further content SEO improvements.

Content performance monitoring

With content SEO improvements made, you’ll want to understand how content is contributing to the overall performance of your website. We can create easy-to-navigate reporting that shows you the metrics and performance related to key pages and your website overall. Understanding this performance can inform further SEO content improvements for your website too.

Our services are rated 4.5/5 on Google.

Some of our SEO content strategy case studies and client testimonials.

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Content Marketing for Boring Money /

177% growth in organic traffic for these personal finance experts

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Content Marketing for Srixon Sports /

SEO that delivered a 122% rise in organic sessions for a leading sports brand

Carrying out a website migration can be a stressful time but Koozai were ready for the technicalities involved and our worries about the potential loss of traffic were put to rest. The team worked closely with our design agency to support the entire transition.

Koozai has helped us to realise and fine-tune not only our online presence, but they’ve helped us to stand out from the crowd for the future.

Sarah BeanHead of Copy


Thanks to a comprehensive organic strategy from Koozai, the Boring Money website performance has vastly improved, with better rankings and increased traffic.

Mikhail IsmailHead of Projects and Client Content


A very knowledgeable team who are continuing to make an impact and improve our website. Excellent communication throughout keeping me informed every step of the way.

Tom BrownBrand Marketing Manager, UK & Ireland



What is an SEO Content Strategy?

An SEO content strategy is all about creating a plan for the content on your website so that it has the best potential to rank competitively in search engines. This helps your content to get the best visibility in search engines, and therefore can drive traffic and leads. This is done by creating product landing pages, blogs and other content assets targeted at the search intent behind commonly searched keywords that are relevant to your business or website.

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Our awesome team are here ready to strap a rocket to your digital marketing campaigns, so what are you waiting for?

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Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.

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