A results-driven digital copywriting agency
We’re Koozai, a multiple award-winning SEO Copywriting Agency with a talent for producing compelling SEO copywriting for our clients since 2006.
Effective SEO copywriting allows your prospects to find your website in search engines and to navigate it effectively to find what they need. From product pages and commercial landing pages right through to your blog, our digital content copywriting services analyse real-world data around what search engine users are looking for. We then use that data to create high-quality digital content across your website, giving it the best possible chance of outranking your competitors. The higher your site ranks, the more traffic and potential for leads to your business.
At Koozai, our SEO content writers are both passionate and skilled at helping our clients to make their mark and cut through the noise in search engines. But more than anything, our digital content creators’ mission is to position your brand correctly and drive performance against your marketing goals; be that traffic, search rankings, leads, engagement or even brand positioning.
As an early player in the copywriting and SEO space, we’ve earned a reputation for impressive results with our digital copywriting services. Day in, day out, our skilled SEO copywriters produce compelling content that helps our clients to improve their websites and hit or exceed their digital marketing goals. Our digital copywriters have worked with companies of all shapes and are experienced across several sectors, from construction and finance to hospitality, travel, healthcare and ecommerce (to name only a few).
However, our SEO copywriting approach is far from a one size fits all. Whatever your goals are, we’ll listen to your individual needs before crafting copy that’s designed to work for your business and to help you stand out from the crowd.
More than just ‘copy’, your website’s digital content is your online shop window in search engines like Google. It’s what grabs users’ attention. It’s the gateway to encouraging users on your website to engage and invest in your services. And it’s a key SEO ranking factor because content is how the users of search engines like Google find you. Your site’s content also reflects how your prospects see you. Utilised in the right way, that can be a powerful tool for positioning your brand and driving engagement. Koozai’s SEO copywriters are experienced in a number of areas and can help with:
First and foremost, our digital copywriters are skilled at creating copy that engages users and ranks competitively in search engines. Our content team includes copywriting specialists who have experience across several industry niches. Our team also has the necessary SEO experience to undertake the keyword research required to ensure that all copy produced is optimised to its full potential.
In addition to SEO copywriting, we can also produce copy for creative content assets, and even design them for you too. We produce effective hero content assets for our clients including long-tail blog content, interactives, reports, e-books, whitepapers, and more. Below is an example of one of our whitepapers.
Our digital copywriters are experts at writing effective, keyword-targeted product descriptions and understand what’s needed to help them to rank effectively in search engines. As well as this, we’ll craft your product copy to communicate all its key selling points and to persuade prospects on your website to invest in your products and services.
Users of search engines don’t always know the exact product they’re looking for. This is when they’ll make broader searches around items or services that they want. We can create service and landing pages that meet the intent behind these searches. We’ll also use these pages as an opportunity to communicate your brand personality and to encourage prospects who land there to invest in you.
Your blog is more than just an interesting portal for your customers to get company updates. It’s also an effective tool for targeting longer tail search queries and engaging potential prospects at an earlier stage in the customer journey. We’ll work with you to identify what those long-tail search opportunities are and produce engaging blog content across your website to target them effectively.
We don’t just produce excellent SEO copywriting. If you’re looking to put pen to paper yourself, then our team of content strategists can work with you to identify the best plan to target the available search opportunities. We can also advise on the best sorts of content to create for SEO.
Srixon Sports came to us with a clear need to grow relevant organic traffic to the website overall, with additional focus on their dedicated dealer locator page.
It wasn’t long after Srixon onboarded with Koozai that the COVID-19 global pandemic hit. Koozai continued to work with Srixon as the pandemic continued and lockdown ensued, and we were delighted that by June 2020, the hard work of our specialists and the Srixon team started to pay off, with positive YoY results beginning to come through.
The challenge associated with COVID-19 was a unique one, and traffic did drop quite substantially at the beginning of lockdown, but our team worked with Srixon to turn this around after only a few weeks, seeing traffic improve greatly from early June.
Overall, despite the issues of closed golf courses and the general uncertainty facing businesses across spring and summer 2020, Srixon’s year-on-year website data shows good growth.
Boring Money had a core focus on growing organic visibility and lifting brand awareness. Over a tenure of 18 months, Koozai were able to dramatically increase organic traffic, and consistently surpass forecasts through delivery of collaborative organic strategy comprising SEO, content & PR.
The finance industry is a hugely competitive market which is often saturated by global banks, lenders and brokers. Boring Money publishes articles and whitepapers that not only compete for the non-brand keywords but also many competitor brand terms (e.g. Santander Cash ISA guide). For most businesses you can immediately allocate any branded keywords to rank in position one, however organic traffic coming from brand terms advertised through Boring Money is much more diluted.
Making an impact in a fiercely competitive market which already hosts several articles on the approach to finance makes the search landscape cluttered too. Luckily for Koozai, Boring Money’s content is so engaging that it immediately did the talking whilst we took care of site optimisation and link acquisition.
A very knowledgeable team who are continuing to make an impact and improve our website. Excellent communication throughout keeping me informed every step of the way.
Tom BrownBrand Marketing Manager, UK & Ireland
Thanks to a comprehensive organic strategy from Koozai, the Boring Money website performance has vastly improved, with better rankings and increased traffic.
Mikhail IsmailHead of Projects and Client Content
Carrying out a website migration can be a stressful time but Koozai were ready for the technicalities involved and our worries about the potential loss of traffic were put to rest. The team worked closely with our design agency to support the entire transition.
Koozai has helped us to realise and fine-tune not only our online presence, but they’ve helped us to stand out from the crowd for the future.
Sarah BeanHead of Copy
SEO copywriting is all about producing content on your website that has the best chance of ranking competitively in search engines. This means producing content that best matches the intent behind common keywords that key audiences enter into Google’s search bar. The better your content is for users, and the better it meets the intent behind those searches, the more likely it is that Google will decide to serve it to its users in search results. This can drive valuable traffic to your website from relevant audiences.
Our awesome team are here ready to strap a rocket to your digital marketing campaigns, so what are you waiting for?