Content-focussed organic strategy that delivered a 122% rise in organic sessions for a leading sports brand

Srixon Sports Screenshot


Srixon Sports came to us with a clear need to grow relevant organic traffic to the website overall, with additional focus on their dedicated dealer locator page.

The Brief

Koozai’s brief was nice and straightforward: to drive organic traffic year-on-year (YoY).

Srixon Sports Image

The Challenge

It wasn’t long after Srixon onboarded with Koozai that the COVID-19 global pandemic hit. Koozai continued to work with Srixon as the pandemic continued and lockdown ensued, and we were delighted that by June 2020, the hard work of our specialists and the Srixon team started to pay off, with positive YoY results beginning to come through.

The challenge associated with COVID-19 was a unique one, and traffic did drop quite substantially at the beginning of lockdown, but our team worked with Srixon to turn this around after only a few weeks, seeing traffic improve greatly from early June.

Overall, despite the issues of closed golf courses and the general uncertainty facing businesses across spring and summer 2020, Srixon’s year-on-year website data shows good growth.

How We Helped

Koozai built and delivered a comprehensive organic strategy that was predominantly based around on-page recommendations, optimising and expanding content on the site and gaining links to support with SEO for the Srixon domain. This worked seamlessly with the increased demand around golf as courses began to reopen post lockdown, so we were able to help Srixon and its products appear in the SERPs.

As part of this strategy, Koozai created a detailed google data studio report so Srixon were constantly able to keep track of the progress on their account. Technical recommendations and link analyses paired with content assessment to identify where the site needed assistance, and Koozai got stuck in to help to make the identified suggestions.

Srixon Sports Screenshot
Srixon Sports Screenshot

What Happened Next

Koozai was able to dramatically increase organic traffic through delivery of collaborative organic strategy comprising SEO, content and PR.


Since working with Srixon, website traffic has increased across all organic channels, with the main KPI page (the dealer locator page) seeing an increase in unique pageviews of 239.92% YoY from organic traffic. Other fantastic wins for the Srixon website include an increase in organic sessions of 122.66% and an increase in organic users of 118.23% year-on-year during peak season. It’s safe to say we’re all pretty pleased with that!

A very knowledgeable team who are continuing to make an impact and improve our website. Excellent communication throughout keeping me informed every step of the way.

Tom Brown Brand Marketing Manager, UK & Ireland
  • 118% growth in organic users
  • 240% increase to target KPI page
  • 122% increase in organic sessions

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