Link Building Agency

Link Building that drives authoritative and relevant backlinks.

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SEO link building agency

Backlinks are one of the most powerful SEO ranking factors, so if you’re looking to propel your website to the very top of the search rankings, link building PR is something you need to take seriously.

Not only are we an award-winning SEO link building agency, but we’re also proud of our experienced in-house team of PR experts and SEO outreach specialists, they’ve built the kind of experience that makes them among the best in the industry.

Here is a small selection of just some of the publications our experts regularly land links on:

large press publications

Our team builds links for challenger brands and industry leaders, using the latest link building and PR practices to help propel our clients’ websites up the search rankings.

Our experience spans industries like construction, finance, hospitality, healthcare, travel, motoring, retail and ecommerce (to name just a few), and we’ve successfully helping clients across all their sectors build quality links to increase their website’s authority, and visibility in the search engine results pages.

Our approach to link building

Koozai is a link building agency that focuses on quality. This means that we always prioritise pitching to websites that are both authoritative and topically relevant to your website.

links in a chain with padlocks

We’ve been around for long enough to know that it’s quality backlinks (rather than a huge number of spammy or irrelevant ones) that will help to move the needle for your website’s SEO.

We avoid low-quality websites when pitching, and instead opt for a more fruitful approach which blends traditional link building techniques with the power of digital PR campaigns.

As our digital PR and SEO team boast a great deal of experience, we’re able to offer a service which is both effective at generating brilliant backlinks and affordable for many businesses. So, whether it’s news jacking, data-led PR campaigns, local PR, link building tactics or a digital PR stunt with a flashy creative – we have the in-house capability to do it well. Not only that, but we’ll always tailor our link building strategies for your brand and recommend the most effective option for your website.

Our SEO backlink services

In addition to digital PR and link building campaigns we also offer a whole range of quality link building and backlink services to help you better understand your website’s links and how they’re impacting your SEO.

Below you’ll find the range of activities our SEO link buildings services include.

discussing link building strategy


Traditional SEO link building

Our SEO link building services include securing top tier backlinks for your website through activities such as broken link building, link reclamation, passive link building and digital PR campaigns.

Competitor backlink analysis, auditing and benchmarking

Our SEO team can do in-depth research and provide detailed reports on the backlinks profile of your website and competitors websites. This reveals information about how your backlinks are impacting your SEO strategy and provides valuable direction on the types of links which need to be built to your website.

Backlinks measurement and tracking

We can also track and monitor your backlinks, providing regular reports which allow you to keep track of campaign results and on top of your backlinks profile.

Digital PR and link building training

Are you interested in upskilling your link building knowledge? Not only do we have a comprehensive digital PR training course, but our in-house PR and outreach experts can also provide bespoke training solutions to bring you or your team up to speed with how to do PR and all of the latest link building tactics.

PR consultation and strategy

Whether you’re looking for us to develop a PR strategy for you or to simply advise on the best way of building links or positioning your brand in the media, our PR experts have lots of experience to draw upon in order to help you with your goals.

Why choose Koozai’s link building service?

Why should you consider working with us to build backlinks to your website? There is a myriad of reasons to engage our PR and link-building experts to bolster your website’s authority, but here are a few of our favourites:

  • We offer SEO link building carried out by experienced PR experts and SEO outreach specialists
  • Our hybrid approach blends digital PR activities and link building tactics to drive the best results
  • Koozai’s digital PR is effective and results-driven, with our PR work having been recognised as a Finalist for ‘Best Use of PR in a Search Campaign’ at the UK Search Awards
  • We target quality and authoritative websites and won’t use spammy tactics just to meet targets
  • Our PR experts boast enviable black books and have access to thousands of contacts through our media database
  • At Koozai we take the time to understand your SEO goals and focus on links from websites which are topically relevant to yours
  • The approach we take is collaborative with our SEO team, meaning that our link building will always benefit your website
  • We can work to targets where necessary to help give you and your stakeholders peace of mind

Case Studies

Boring Money had a core focus on growing organic visibility and lifting brand awareness. Over a tenure of 18 months, Koozai were able to dramatically increase organic traffic, and consistently surpass forecasts through delivery of collaborative organic strategy comprising SEO, content & PR.

The finance industry is a hugely competitive market which is often saturated by global banks, lenders and brokers. Boring Money publishes articles and whitepapers that not only compete for the non-brand keywords but also many competitor brand terms (e.g. Santander Cash ISA guide). For most businesses you can immediately allocate any branded keywords to rank in position one, however organic traffic coming from brand terms advertised through Boring Money is much more diluted.

Making an impact in a fiercely competitive market which already hosts several articles on the approach to finance makes the search landscape cluttered too. Luckily for Koozai, Boring Money’s content is so engaging that it immediately did the talking whilst we took care of site optimisation and link acquisition.

MyHealthcare Clinic provides high quality, affordable private healthcare services across its two clinics in Wandsworth and Fulham, London. Established in 2013, MyHealthcare Clinic is aiming to change the face of private healthcare with a seven-day offering, early and late opening times, and access to medical, dental and specialist services under one roof.

Health journalism is a noisy space. Several of MHC’s competitors have already established themselves as regular contributors to key national publications, so generating high profile exposure for MHC’s team of medical experts was going to be a challenge. Luckily, Koozai’s Digital PR team were born ready for challenge!


We have been working with Koozai for the best part of a year on our SEO and PR project. Our team is very happy with the results particularly PR with which we are continuing to see outstanding results in a very competitive industry.

The team have been really easy to work with and have a really refreshing attitude and have been great problem solvers. I have found every member of the team knowledgeable, helpful and invested in helping our brand to succeed.


Cara HernonMarketing Executive

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