Ecommerce Content Creation Services

An experienced digital content creation agency for ecommerce businesses

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Ecommerce website content creation agency

We’re Koozai, a website content creation agency for ecommerce businesses. Since 2006, we’ve had a real flair for crafting engaging digital content that drives results for ambitious online stores.

Day in, day out, our skilled content creators produce engaging copy for e-commerce websites and online shops to drive improved engagement onsite and rankings in search engines. That’s important, as well-targeted ecommerce content is how your prospects find your website when using Google to search for relevant products and services. Once on-site, great ecommerce web copy will also persuade users to delve deeper, engage with your content and ultimately invest in your offering.

Not only that, compelling copy for e-commerce websites engages your audience and informs, entertains and inspires them. It’ll also position your online store correctly in the marketplace, start conversations with your prospects, nurture relationships and even lead to higher quality traffic and conversions.

From product pages to commercial landing pages, and even your blog, our ecommerce website creation services look at real-world data on what your site visitors engage with and what users of search engines are looking for. We’ll then use that data to create high-quality content assets for all of the key commercial pages of your website, giving your online store the best possible chance of outranking your competitors. The higher your online shop ranks, the more traffic and potential for leads to your business.

At Koozai, our ecommerce website content creators are both passionate and skilled at helping our clients to make their mark. But more than anything, their mission is to position your brand correctly and to drive performance against your digital marketing objectives; be that traffic, search rankings, leads, sales, engagement or even brand positioning.

Over the years, we’ve earned a reputation for impressive content creation services for e-commerce businesses and our content creators have experience working with online shops and stores of all shapes and sizes. We’re also used to working across online stores in a number of different sectors, from construction and finance to hospitality, travel, healthcare and ecommerce (to name only a few!).

However, our approach is far from purely templated. Whatever your commercial goals are, we’ll listen to your individual needs before crafting web copy that is designed to work for your ecommerce website and to help you stand out from the crowd.

person buying something online with credit card

Ecommerce website content creation services

More than just ‘copy’, the content on your online store is like your shop window in search engines such as Google. It’s what grabs users’ attention. It engages users on social media. It’s the gateway to encouraging users on your website to invest in your services. And it’s a key SEO ranking factor because content is how the users of search engines like Google find you. Your site’s content also reflects how your prospects see you. Utilised in the right way, that can be a powerful tool for positioning your online store online and driving engagement. Koozai’s ecommerce content writers are experienced in a number of areas and can offer ecommerce copywriting and content services including:

Ecommerce content strategy

It’s an oldie but still highly relevant; ‘content is king’. Good quality, keyword-relevant content is one of the most powerful SEO ranking factors out there because it’s what search engines crawl, index and serve to their users. Using our cutting-edge tools and content expertise, we’ll craft bespoke, data-driven content SEO strategies around the needs of your online store. We can then work with you to create that content and publish it across your ecommerce website to drive results.

Ecommerce SEO copywriting

Our in-house copywriting services are supported by experts who know what’s what when creating keyword-driven content that performs in search engines. From keyword research to writing SEO-friendly content across commercial, company and blog pages, our content writers will tailor their approach to ensure that your content has the best chance of performing in search engines while making sure that your brand personality still shines through.

Product descriptions

Writing brilliant product descriptions matters. More than just copy, compelling product pages help yours to stand out from competitors, rank competitively in search engines and nurture leads to encourage conversions.

Commercial landing pages

We’ll write content across your ecommerce website, including for commercial landing pages. Whether it’s a brand, key service or locations page, we’ll do the keyword research before putting pen to paper and crafting copy that has the potential to rank and provide a fantastic user experience.

Ecommerce content promotion

There’s no point in creating content for your ecommerce site that no one reads. That’s why we’ve honed our skills in getting your content in front of the right audiences. There are a number of ways that we can promote your content. From keyword targeting so that it performs in search engines, to promotion on social media and through the media via PR campaigns. We can also work with our digital PR team to build backlinks to your content. Another key ranking factor, links build website authority which helps it to perform competitively in search engines.

small packages next to laptop

User experience and conversion rate optimisation

At Koozai we understand that content is more than just SEO copywriting. In addition to working for organic search and positioning your brand correctly, your content needs to wow your audience. Great content is all about providing a seamless customer experience that makes your website easy for users to navigate, find what you’re looking for and ultimately purchase. We can also support with optimising your existing content to help improve the quality and number of leads to your online store.

Ecommerce blog content creation

Our team of Koozai content writers regularly produce well-researched and written blog posts, articles and long-tail content for our ecommerce clients.

Website design and development

Our content team regularly produces fantastic written content and visual assets for our clients’ websites. However, if you’re looking for help with an ecommerce website redesign, or need some dev support with a new page layout, then our website development team can help. We’ve helped redesign and launch a number of stunning websites for our ecommerce clients.

Case Studies

Let’s face it. Everyone loves pizza. We enjoyed working with the pizza delivery and takeaway giant to build out their local SEO strategy to support brand awareness and drive local store sales.

“Bake a better pizza and the world will beat a path to your door”. That maxim has been at the heart of Papa John’s thinking since their founder, John Schnatter, baked his first pizza back in 1972. Little did they know that within half a century, Papa John’s would become one of the world’s leading pizza retailers with over 300 stores in the UK alone.

Papa John’s are dedicated to their attention to detail, focus on quality and the refusal to compromise on delivering the best pizza (and the best pizza experience).

To improve non-brand organic rankings for pizza generic keywords, as well as local rankings for over 300 stores with the aim of increasing market share.

Comms Express started working with Koozai back in 2015 with a core focus on growing overall visibility in search, whilst incrementally increasing revenue to the business. As a long-standing client and a tenure stretching over a few years, Koozai were able to demonstrate significant return-on-investment (ROI) through delivery of a collaborative organic strategy comprising technical SEO, content & PR.

The main challenge was to sustain a high level of growth YoY based on aggressive competition in the industry, and then to successfully manage hundreds of crawl errors on-site, delivered as a result of the domain housing multiple URLs and products which would expand on a monthly basis.

Testimonials

Koozai helped us achieve growth in organic visibility YoY and the team were helpful at every stage.

Quotemark

Terry LeeSenior Digital Marketing & SEO Assistant

We've worked with Koozai for just over a year now, looking to improve our organic search results primarily for local searches. Since working with the team we've seen fantastic improvements in the rankings for many of our stores. Despite the added complexity of working with a franchise business, Koozai have done a brilliant job and we've been very impressed with their work so far.

Quotemark

David CareyDigital Marketing Manager

The guys at Koozai are great. Their fresh thinking and commercial awareness means we’ve seen our year-on-year revenue from organic rise by a massive 91%. Can’t grumble at that.

Quotemark

Tom MercerDigital Marketing Manager

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Our awesome team are here ready to strap a rocket to your digital marketing campaigns, so what are you waiting for?

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

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