Growing sales of the UK’s leading branded merchandise provider

Fluid Branding Screenshot


As one of the most well-known companies of promotional merchandise, Fluid Branding needed support to strengthen their digital marketing efforts. Koozai successfully helped to implement an SEO and content strategy, driving traffic to their site, increasing visibility and improving on-site content with creation and optimisation.

The Brief

Fluid Branding briefed us to help them focus more on an integrated online campaign, not to solely rely on paid media to gain customers. They needed assistance with driving traffic to key pages and optimise their site with relevant content, keyword targeting and a comprehensive technical SEO offering.

Fluid Branding Image

The Challenge

To increase national search visibility and brand awareness whilst driving revenue from organic traffic, reducing the dependence on paid media.

How We Helped

Through on-page content, Koozai optimised the site to target relevant search queries, improving the targeting of key pages whilst also improving the click-through rate from search results. We improved Fluid Branding’s internal navigation and the linking between key pages, we enabled search engines to crawl the site, as well as dramatically improve the usability for all visitors, in relation to site navigation and browsing.

Fluid Branding Screenshot
Fluid Branding Screenshot

What Happened Next

These optimisations helped to increase traffic to deep URLs from organic search by 64% as well as improving site navigation, search engine rankings and broadening their search visibility for a range of important keywords.


The success of this project has seen a 53% increase in year-on-year transactions from organic search and an increase of 54% for organic traffic.

The guys at Koozai are great. Their fresh thinking and commercial awareness means we’ve seen our year-on-year revenue from organic rise by a massive 91%. Can’t grumble at that.

Tom Mercer Digital Marketing Manager
  • Organic traffic year on year increased by 54%
  • Organic revenue year on year increased by 91%
  • Y-o-Y Transactions from organic search up 53%

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