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Revenue from organic traffic rose by

year on year

Papa Johns Logo

One of the world’s leading pizza delivery companies with thousands of stores across the globe.

We've worked with Koozai for just over a year now, looking to improve our organic search results primarily for local searches. Since working with the team we've seen fantastic improvements in the rankings for many of our stores. Despite the added complexity of working with a franchise business, Koozai have done a brilliant job and we've been very impressed with their work so far.

David CareyDigital Marketing Manager

The Challenge

  1. Improve rankings on generic pizza keywords and voucher related terms
  2. Increase visibility of local stores including traffic, revenue and rankings
  3. Drive incremental organic revenue
  4. Increase overall organic non-brand and brand related traffic

The Strategy

From the start, local SEO was the priority and a great opportunity to grow the business. Search results for the terms that are important in Food & Local Retail have become focused on providing local-based results in the last few years, ensuring that the site was appropriately targeted to local regions.

This involved creating new store landing pages with unique content designed to accurately reflect the store offering in a local context, providing better relevancy for semantic search.

In addition, accuracy of information across the web is vital for local trust so we reviewed the entire Google My Business account for every local store. If we noticed any relevant information was missing or incorrect for any of the stores, this was updated.

The local SEO strategy is ongoing and is continuing alongside a standard SEO strategy – helping the site go from strength to strength.

The Results

  • Organic revenue Increased by 41%
  • Organic revenue for local stores Increased by 187%
  • Organic traffic increased by 74%

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