Powering ROI through technical SEO, content & PR
Comms Express had a core focus on growing overall visibility in search, whilst incrementally increasing revenue to the business. As a long-standing client and a tenure stretching over a few years, Koozai were able to demonstrate significant return-on-investment (ROI) through delivery of a collaborative organic strategy comprising technical SEO, content & PR.
Drive organic visibility and increase organic revenue incrementally year-on-year (YoY).
The main challenge was to sustain a high level of growth YoY based on aggressive competition in the industry, and then to successfully manage hundreds of crawl errors on-site, delivered as a result of the domain housing multiple URLs and products which would expand on a monthly basis.
By delivering a cohesive organic strategy that fundamentally addressed technical SEO, we were able to assist the Comms Express team in dynamic management of crawl errors, then build upon technical foundations through an extensive list of deliverables that included optimisation of meta data, keyword research, structured data recommendations and blog post recommendations, whilst continually securing authoritative links through extensive PR coverage.
Furthermore, Koozai were able to help Comms Express to address how an increased audience could continue to convert effectively through conversion rate optimisation (CRO) and heatmap insights.
Comms Express showed significant growth in organic visibility YoY, leaving Comms Express very pleased with the results.
Over the course of a four-year relationship with Koozai, Comms Express have delivered 129% growth in organic visibility and 78% growth in organic revenue.
Looking specifically at the last three years, organic sessions grew by 36% in year one, 53% in year two, and 10% in year three.
Organic revenue has seen a similar trend, returning growth of 31% in year one, 35% in year two, and 3% in year three.
This really demonstrates the value of long term ROI any organic strategy can bring to your business.
Koozai helped us achieve growth in organic visibility YoY and the team were helpful at every stage.Terry Lee Senior Digital Marketing & SEO Assistant, Comms Express
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