Increasing sales and revenue through paid ads for a DNA and personalised health company
Intro
Atlas Biomed is a personalised health company that specialise in DNA and Microbiomes. Offering customers two tests, one specifically targeted to understanding DNA and ancestry and the other to understand your personal gut health, both tests feed into the Atlas platform, allowing you to take control of your health through actionable, personalised recommendations.
Atlas Biomed came to Koozai wanting an agency to help them run Google Ads and Facebook Ads in order to increase revenue whilst keeping CPAs low.
The Brief
Our brief was nice and simple – to use Google Ads and Facebook Ads to scale paid media sales whilst keeping the CPA as low as possible. So, it was time to get team of experts on the case!
The Challenge
Our biggest challenge was the fact that there’s some serious competition in the marketplace for these tests, so we needed to be savvy in order to pique buyers’ attention and keep it.
How We Helped
Koozai helped Atlas Biomed by delivering a comprehensive Google Ads strategy and Facebook Ads strategy which enabled us to get the most out of the allocated budget. As part of these strategies, an account restructure was completed and Koozai identified keyword opportunities to help increase both sales and revenue.
What Happened Next
Our expert knowledge base allowed us to home in on the opportunities and fine tune our paid and social offerings, which in turn saw transactions dramatically increase on the website and the CPA reduce significantly.
Success!
We were delighted to report that we achieved precisely what we were aiming for. By working together with the experts at Altas Biomed and injecting our paid search expertise, we were able to dramatically increase both sales and revenue for the client. Revenue increased by 58% and transactions increased by a whopping 142%. We also successfully reduced the CPA by 67%.
Working together on paid and social with Koozai has been a great success. The results are precisely what we were looking to achieve, so a big thanks to the team for their support.
Viktor Bushmin Deputy Director for Analytics
- 142% Increase in transactions
- 67% Reduction in CPA
- 58% Increase in revenue
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