Optimising the site of the world’s leading education company

Pearson Screenshot


As an established educational publisher, software developer and provider of training systems, Pearson wanted to ensure that its internal reporting and data were working to obtain insights. Koozai successfully helped to consolidate the company’s data and implement a new reporting system to track online interactions effectively.

The Brief

Pearson came to Koozai to improve the company’s internal reporting by consolidating data and implementing event tracking for over one million possible interactions.

Pearson Image

The Challenge

To improve Pearson’s reporting metrics and streamline its data and then gain actionable insights from the data in order for the internal team to report more effectively.

How We Helped

Koozai worked with Pearson to restructure its reporting account with distinct profiles and tracking codes for over one million interactions. Dynamic insertion made the project future-proof, along with 16 goals to monitor the effectiveness of these additions.

Pearson Screenshot
Pearson Screenshot

What Happened Next

The project involved a full audit and in-depth re-tagging, but one of the biggest takeaways that Pearson received was an improved attitude towards Google Analytics within the company.


A restructured account with distinct profiles and tracking codes, along with dynamic insertion and monitored goals, which made this campaign highly successful.

Koozai have been very helpful in facilitating our team in making the most of the data we already have and in unlocking creative ways to drive the collection of and analysis of our website data in the future.

Anthony Phillips Senior Content Manager
  • A Restructured account with 15 distinct profiles and tracking code for over one million interactions
  • Dynamic insertion made the project future-proof and 16 goals to monitored
    the effectiveness of Koozai’s additions
  • Edexcel are now able to use the accounts, data and reports, improving knowledge sharing across departments

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