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With a strong domain and established brand name, Merlin Cycles needed Koozai’s help to further strengthen its online offering with a combined SEO and PPC project.
Koozai was briefed to improve search engine rankings and to increase organic and referral traffic from new and existing channels.
To improve the architecture of the complicated e-commerce site and create a Google AdWords campaign to drive targeted and effective traffic via paid search.
We worked closely with Merlin Cycles, identifying areas of weakness in its site and optimising efforts to improve its rankings for newly revised keywords and phrases.
We created highly targeted campaigns by introducing new and negative keywords onto the account, whilst also removing unnecessary broad match campaigns. We also optimised all landing pages to ensure the ads were pointing to relevant pages to help decrease the bounce rate.
The campaign was extremely successful, with a 190% increase in just one year and a 3.05% peak in conversion rate.
Koozai came in and took control of our SEO work and the effects were immediate.
Huge increases in our organic traffic made our decision to hand over management of our PPC accounts even easier; it’s a decision we haven’t regretted since.John Moss Managing Director