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As one of the most highly respected and decorated hairdressers globally, Trevor Sorbie needed a digital marketing campaign that reflected its product offering. Koozai successfully helped to implement an integrated campaign to drive traffic and build site authority with on-site and off-site activity.
Trevor Sorbie’s brief to Koozai was to create a campaign that would help improve local rankings and subsequently drive footfall into salons nationwide.
To increase overall organic traffic for both branded and non-branded traffic and increase brand awareness on a local level with an integrated SEO and content marketing campaign.
We performed an on-page analysis with extensive keyword research to help build relevancy throughout the site with updated content, providing a rich experience for all users.
All salon pages were given a local context makeover to accurately reflect Trevor Sorbie’s offerings for each specific salon, including ensuring that all relevant business information was consistent. In addition, we assisted in the build of strong local profiles, for example through Google My Business and Bing, for every salon.
The success of this campaigns continues with consistently strong SERP results, with their domain ranking second on average for desktop and fifth for mobile.
We’re very pleased with the results Koozai have achieved for our local rankings. They’ve developed a strong working relationship with us and we now appear high in the search rankings for the key terms we asked them to focus on, and have seen a positive increase on traffic year on year. They've also helped us develop a stronger online local marketing strategy and build bonds with local businesses.Hannah Rosman Communications Manager