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Organic traffic rose by 20%

year on year

A world renowned leader in the hairdressing industry, with five salons nationwide and an expertly crafted hair product range which sells globally.

We’re very pleased with the results Koozai have achieved for our local rankings. They’ve developed a strong working relationship with us and we now appear high in the search rankings for the key terms we asked them to focus on, and have seen a positive increase on traffic year on year. They've also helped us develop a stronger online local marketing strategy and build bonds with local businesses.

Hannah RosmanCommunications Manager

The Challenge

  1. Improve local rankings
  2. Improve visibility of local salons
  3. Increase overall organic for both branded and non-brand related traffic
  4. Increase foot traffic into salons

The Strategy

From the off, local SEO was a key component to the success of this project. We needed to ensure that users were being provided with local Trevor Sorbie salons in the search results for local salon and hairdressing terms.

This involved performing an on page analysis, and extensive keyword research, to help build relevancy throughout the site with updated content. All salon pages were given a local context makeover to accurately reflect Trevor Sorbie’s offerings for each specific salon, including making sure that all relevant business information was consistent.

In addition to this, we assisted in the build of strong authority local profiles, such as Google My Business and Bing, for every local salon.

The local SEO strategy is a continual process that we are constantly implementing alongside an SEO strategy, helping the site continue to improve.

The Results

  • Organic traffic year on year increased by 20%
  • Desktop results average SERP position now 2nd
  • Mobile results average SERP position now 5th

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