Taking SEO to the next level for Vail Williams
Intro
Vail Williams is a national property adviser with eleven offices located across the North, Midlands and South of England, providing expert commercial property advice to clients across the UK.
The Brief
Vail Williams’ in-house marketing team approached Koozai to support their digital marketing efforts, with a particular focus on SEO. They needed experienced SEO specialists who could develop and implement a robust strategy to increase relevant organic traffic and improve keyword visibility in a competitive property market.
The Challenge
Operating in a crowded and highly competitive marketplace, Vail Williams required an SEO agency that could quickly understand their business, hit the ground running, and deliver a strategy focused on driving higher-quality traffic and stronger keyword rankings that aligned with commercial goals.
How We Helped
We began with a kick-off meeting between the Vail Williams marketing team and our SEO specialists to fully understand their objectives and current performance. Following a comprehensive review of their existing SEO activity, we identified key opportunities for improvement.
Our recommendations included refining keyword targeting, improving user journeys, enhancing tracking and measurement, and making technical and on-page optimisations across the site. This foundational work enabled us to implement a clear, focused SEO strategy designed to drive sustainable growth.
What Happened Next
We continued to optimise performance across key pages, closely monitoring results and identifying further opportunities for improvement. Alongside this, we supported content ideation to attract new audiences and encourage more relevant users to engage with the site.
Success!
Our SEO strategy delivered strong results for Vail Williams. Most recently, we achieved a 40% year-on-year increase in new users, a 45% year-on-year rise in impressions, and a 7% increase in conversions, clear indicators of improved visibility and engagement from the right audiences.
Kelly-Anne, Gary and David are very helpful and supportive. They are quick to respond to any queries. Recommend!
Jiezel Richards Digital Marketing Executive, Vail Williams
- 40% Increase in new users YoY
- 45% Increase in impressions YoY
- 7% Increase in conversions
Get in touch
Our awesome team are here ready to strap a rocket to your digital marketing campaigns, so what are you waiting for?
Get in touch to find out more.
We create cutting edge, award-winning digital marketing campaigns
Questions?
Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.
