Brand Support: Flexible Digital Marketing Services

Get specialist digital marketing support when and where your business needs it

Not every business needs a full-service digital marketing retainer or a separate agreement for every specialist task. Sometimes, you need access to experienced marketers who can help across different priorities as your requirements change.

Koozai’s Brand Support service provides flexible digital marketing assistance through an agreed allocation of monthly support hours. Depending on your priorities, those hours can be used across areas such as SEO, Content Marketing, Digital PR and paid advertising.

Whether you need help implementing recommendations, improving existing campaigns, creating content or supporting your in-house marketing team, Brand Support gives you a flexible way to access Koozai’s specialist expertise.

Talk to us about Brand Support

How does Brand Support work?

Brand Support gives your business access to Koozai’s digital marketing specialists through an agreed monthly allocation of support hours.

Rather than committing to a separate ongoing programme for every marketing discipline, you can use your available support time across agreed priorities.

1. Tell us what support you need

We start by understanding your business, your existing marketing resources and the tasks or projects you need help delivering.

2. Agree your monthly support

We’ll discuss an appropriate allocation of specialist hours and the areas of digital marketing where support is required.

3. Prioritise the work

Together, we’ll identify which tasks should take priority and how your available support hours can be used most effectively.

4. Access specialist expertise

Depending on the agreed scope, our team can provide support across SEO, Content Marketing, Digital PR, Paid Search and Paid Social.

5. Review priorities as your needs change

Marketing priorities aren’t always static. Brand Support gives you a way to review where your available specialist time will be most useful, subject to your agreed arrangement.

What can Brand Support help with?

SEO Support

Get help with agreed SEO tasks, technical recommendations, website optimisation and organic search improvements.

Explore our SEO services

Content Marketing Support

Access specialist assistance with content planning, copywriting and improvements to existing website content.

Explore our Content Marketing services

Digital PR Support

Get support with relevant Digital PR activity, outreach and brand visibility priorities.

Explore our Digital PR services

Paid Search Support

Get help reviewing and improving agreed Paid Search activity, including campaign optimisation and related tasks.

Explore our Paid Search services

Paid Social Support

Access specialist assistance with agreed social advertising tasks and campaign improvements.

Explore our Paid Social services

Who is Brand Support for?

Brand Support may be suitable if:

• You have an in-house marketing team but need additional specialist expertise.
• Your priorities change from month to month.
• You need help across several digital marketing disciplines.
• You have a list of marketing improvements that your team doesn’t have time to deliver.
• You want ongoing support without commissioning a separate project for every task.

Brand Support or a dedicated digital marketing service?

The right approach depends on the type and volume of work you need.

If your business requires a substantial, continuous programme within one discipline, a dedicated SEO, PPC, Content Marketing or Digital PR service may be more appropriate.

If you need flexible assistance across a range of agreed marketing tasks, Brand Support could be a better fit.

Our team can help you determine which approach makes the most sense for your objectives and resources.

Frequently asked questions about Brand Support

What is Koozai’s Brand Support service?

Brand Support provides access to Koozai’s digital marketing specialists through an agreed monthly allocation of support hours. These hours can be used across eligible marketing tasks and disciplines, depending on your requirements and agreed scope.

How is Brand Support different from a digital marketing retainer?

Brand Support is designed for businesses that need flexible assistance across agreed tasks rather than a substantial ongoing programme dedicated to one discipline. The exact arrangement and scope are agreed before work begins.

Which digital marketing services can Brand Support cover?

Depending on your agreed requirements, Brand Support can include assistance across SEO, Content Marketing, Digital PR, Paid Search and Paid Social.

Can Brand Support work alongside our in-house marketing team?

Yes. Brand Support can provide additional specialist expertise or delivery capacity alongside your existing marketing team.

Can we change our priorities from month to month?

Brand Support is designed to accommodate changing priorities, subject to the agreed allocation of hours, available expertise and scope of work.

Is Brand Support suitable for a one-off project?

That depends on the nature of the project. Some requirements may be better delivered as a dedicated project or specialist service. Koozai can help you determine the most suitable arrangement.

Get flexible digital marketing support from Koozai

If your business needs additional marketing expertise but your priorities don’t fit neatly into one specialist service, Brand Support could provide the flexibility you’re looking for.

Tell us what you’re trying to achieve, which tasks need attention and where your team needs extra support. We’ll help you identify an appropriate approach.

Discuss flexible digital marketing support

Digital Marketing & SEO Audits

Find out what’s holding back your digital marketing performance

If your website isn’t generating the visibility, traffic, leads or sales you expect, understanding the cause is the first step towards improving results.

Koozai provides comprehensive Digital Marketing Audits and specialist reviews covering SEO, PPC, Content Marketing, backlinks and Google AI Overviews.

Our audits combine experienced specialists, relevant performance data and detailed analysis to identify problems, uncover opportunities and provide practical recommendations.

Whether you’re planning a new digital strategy, investigating a performance decline or looking for an independent assessment of your existing marketing, we’ll help you understand what needs attention and where to focus next.

Talk to Koozai about your digital marketing audit

Which digital marketing audit is right for your business?

Different marketing challenges require different types of investigation.

Some businesses need a comprehensive review across multiple channels. Others already know where the problem lies and need a focused audit of SEO, PPC, content, backlinks or AI search visibility.

Explore the options below to find the most relevant starting point.

Full Digital Marketing Audit

Understand what’s working across your digital marketing and where the biggest opportunities lie.

Our most comprehensive audit examines your wider digital marketing activity, including SEO, paid advertising, content, backlinks, competitor activity and relevant performance data.

Best for: Businesses needing a strategic review across multiple channels or planning significant changes to their digital marketing.

Typical investment: £5,000–£8,000.

SEO Audit

Identify technical issues, visibility barriers and opportunities to improve organic search performance.

Our SEO specialists review relevant technical and on-page factors to help you understand what’s limiting your website’s performance in search engines.

Best for: Businesses experiencing organic traffic declines, struggling to improve search visibility or wanting to prioritise SEO improvements.

Typical investment: £1,000–£2,000.

AI Overview Optimisation Audit

Understand your opportunities to improve visibility in Google’s AI-generated search results.

We assess relevant AI Overview opportunities, competitor appearances, existing content and technical foundations to identify practical recommendations.

Best for: Businesses wanting to understand how their website is represented in Google AI Overviews and where improvements may be possible.

Standard price: From £1,000 + VAT.

Advertised introductory price: From £825 + VAT, subject to offer availability.

PPC Audit

Identify opportunities to improve paid advertising performance and reduce wasted spend.

Our PPC specialists review existing campaigns, targeting, bidding, tracking and account structure to identify areas for improvement.

Best for: Businesses whose paid advertising isn’t generating the expected leads, sales or return.

Typical investment: £1,000–£2,000.

Content Audit

Discover which content needs improving, updating or reconsidering.

We assess your existing website content to identify gaps, weaknesses and opportunities to better support customers, search visibility and conversions.

Best for: Businesses with large amounts of existing content, declining content performance or uncertainty about what to improve next.

Typical investment: £1,000–£2,000.

Backlink Audit

Understand the quality, relevance and opportunities within your backlink profile.

Our specialists analyse existing backlinks and referring domains to identify useful opportunities, potential concerns and priorities for improvement.

Best for: Businesses wanting a clearer understanding of their backlink profile and how it supports their SEO strategy.

Typical investment: £1,000–£2,000.

Not sure which audit you need?

You don’t have to diagnose the problem yourself.

Tell us what’s happening with your website or marketing campaigns, and we’ll help you identify whether a specialist audit or a broader digital marketing review is the most appropriate starting point.

Get advice on choosing the right audit

Why choose Koozai for your digital marketing audit?

Experienced digital marketing specialists

Koozai has supported businesses with digital marketing since 2006.

Our specialists work across SEO, Paid Search, Content Marketing and Digital PR, bringing experience from different disciplines to the audit process.

You can also learn more about our team and the businesses we’ve worked with.

Expert-led analysis, not just automated reports

We use specialist tools to gather and analyse information, but our audits are developed and interpreted by experienced digital marketing professionals.

This helps us consider the context behind the data rather than simply presenting a list of automated warnings.

Recommendations tailored to your business

Every business has different objectives, competitors, resources and challenges.

We aim to identify the issues and opportunities that matter most to your situation, rather than recommending the same actions to every organisation.

Clear, prioritised next steps

Our audits are designed to help you understand what needs attention and what to do about it.

Recommendations are prioritised so your internal team, developer, freelancer or agency can plan the next steps.

Flexible implementation options

You can use our findings to guide your own team or discuss further implementation support with Koozai.

You aren’t required to commission ongoing services simply because you’ve purchased an audit.

Full Digital Marketing Audit

A comprehensive review of your digital marketing performance

Koozai’s Full Digital Marketing Audit provides a detailed assessment of your wider online presence and marketing activity.

Rather than looking at one channel in isolation, it brings together relevant findings across SEO, PPC, content, backlinks, competitor analysis and AI search opportunities.

The objective is to identify the issues, weaknesses and opportunities that may be affecting your digital marketing results.

What’s included?

Depending on your website and agreed scope, the audit can cover:

• Technical and on-page SEO
• Organic search visibility
• Paid advertising performance
• Content quality and opportunities
• Backlink profile
• Competitor activity
• Relevant AI search visibility opportunities
• Analytics and measurement
• Conversion and user experience considerations

What will you receive?

You’ll receive a detailed presentation explaining the findings and recommendations.

This includes supporting data where relevant and a prioritised action plan to help you decide what should happen next.

The recommendations can be used by your in-house team, freelancers, developers or existing agency.

What happens after the audit?

There are two main routes.

Implement the recommendations with your own team

Use the audit findings to guide your in-house marketers, freelancers, developers or existing agency.

Discuss implementation with Koozai

If you need help delivering the recommendations, our specialists can discuss an appropriate implementation plan, including priorities, responsibilities and timescales.

Full Digital Marketing Audit pricing

Typical investment: £5,000–£8,000

Estimated audit time: 35–56 hours

The final scope and cost depend on your website, channels and requirements.

Enquire about a Full Digital Marketing Audit

SEO Audits

Identify what’s limiting your website’s organic search performance

An SEO audit helps uncover technical issues, on-page weaknesses and missed opportunities that may be affecting your website’s visibility in search engines.

Whether your organic traffic has declined, your rankings have stalled or you want to understand what needs improving, our specialists can provide a clearer picture of your current SEO performance.

Why is an SEO audit useful?

Website performance can be affected by many factors, including technical problems, outdated content, site structure, internal linking, competitor activity and changes made over time.

An audit helps distinguish between issues that need attention and opportunities that could support future growth.

What does a Koozai SEO audit cover?

Depending on your website and requirements, our specialists can assess:

• Technical SEO issues
• Indexability and crawlability
• On-page optimisation
• Website structure
• Internal linking
• Content-related SEO opportunities
• Relevant performance data
• Competitor visibility
• Priorities for improvement

What will you receive?

You’ll receive findings and actionable recommendations explaining what needs attention and why.

Your team can implement the recommendations internally or discuss further support with Koozai.

SEO Audit pricing

Typical investment: £1,000–£2,000

Estimated audit time: 8–14 hours

Enquire about an SEO Audit

You can also explore our SEO services.

AI Overview Optimisation Audit

Understand your visibility opportunities in Google’s AI-generated search results

Google AI Overviews are AI-generated responses that appear for certain searches, combining information from relevant sources and sometimes displaying links to supporting websites.

For businesses, this creates another way customers may encounter brands and information during their research.

However, inclusion is determined by Google’s systems, and appearing in an AI Overview is not guaranteed.

Koozai’s AI Overview Optimisation Audit examines relevant search opportunities and your website’s existing content and technical foundations to identify where improvements may be worthwhile.

Why does AI Overview visibility matter?

AI-generated search experiences can change how users discover and evaluate information.

Some searches that previously encouraged users to visit several websites may now present a summarised answer directly in the results.

Understanding where your brand appears, where competitors are being referenced and whether your content addresses relevant questions can help inform your wider search strategy.

What’s included in our AI Overview Optimisation Audit?

AI Overview opportunity analysis

We identify relevant searches that trigger AI Overviews and assess where your website or competitors appear.

Competitor assessment

We review relevant competitor appearances to better understand the information and sources being surfaced.

Content evaluation

We assess the clarity, usefulness, structure and relevance of existing content, including opportunities to provide stronger answers to important customer questions.

Technical foundation review

We examine relevant technical considerations that may affect how search systems access and understand your content.

Structured data assessment

We review relevant structured data implementation and identify opportunities to improve the clarity of your website’s machine-readable information.

Prioritised action plan

We provide recommendations based on the issues and opportunities identified, helping you decide which improvements to address first.

Koozai’s own AI Overview results

Koozai has tested AI Overview optimisation recommendations on its own website.

In the original reported three-month test period, Koozai recorded:

• 191% increase in AI Overview visibility
• 539% increase in organic traffic to the service pages measured

These are Koozai’s reported results from a specific period, not a forecast or guarantee of what another website will achieve.

Is this audit right for your business?

An AI Overview Optimisation Audit may be particularly useful if:

• Your business relies on informational content to attract potential customers.
• Competitors appear in AI Overviews for commercially relevant searches.
• You want to understand how AI-generated search experiences affect your visibility.
• You have existing content that may benefit from clearer structure or more useful answers.
• You want to identify practical improvements without committing to a complete website overhaul.

AI Overview Optimisation Audit pricing

Standard price: From £1,000 + VAT

Advertised introductory price: From £825 + VAT

Estimated audit time: 6–8 hours

The introductory offer is subject to availability and should be confirmed when booking.

Book an AI Overview Optimisation Audit

Complete the form below to discuss availability and the next steps.

Frequently asked questions about AI Overviews

What are Google AI Overviews?

Google AI Overviews are AI-generated responses that appear for certain searches. They can summarise information from multiple sources and include links to supporting webpages.

How does Google decide which websites to reference?

Google’s systems determine when AI Overviews appear and which sources to include. Relevance, content usefulness, accessibility and overall search quality considerations may influence visibility, but there is no published checklist that guarantees inclusion.

Can I track when my website appears in AI Overviews?

Google Search Console includes relevant search performance data, but it does not provide a dedicated report separating all AI Overview appearances from standard organic search results.

Additional monitoring may be needed to assess visibility for particular queries.

How is an AI Overview different from a featured snippet?

A featured snippet typically highlights content from a webpage in a prominent search result.

An AI Overview generates a response that may draw on information from multiple sources and include supporting links.

How long does it take to appear in AI Overviews?

There is no guaranteed timeframe.

Changes to your content or website may be processed at different speeds, and Google determines whether an AI Overview appears and which sources are referenced.

Do AI Overviews appear for every search?

No. Google determines when an AI-generated response is useful for a particular query.

Can local businesses benefit from AI Overview visibility?

Potentially. Some local or location-related searches may trigger AI-generated responses. The opportunity depends on the search topic, audience and results Google displays.

How is AI Overview Optimisation different from standard SEO?

AI Overview Optimisation examines how a website’s information may be surfaced in AI-generated search responses.

It overlaps substantially with SEO, including useful content, clear site structure, technical accessibility and credible information.

Will AI Overview Optimisation improve traditional SEO rankings?

Some recommended improvements may also support traditional SEO, but neither improved rankings nor AI Overview inclusion can be guaranteed.

Do I need to rebuild my website?

Not necessarily. The audit is intended to identify whether targeted content, technical or structural improvements could be worthwhile.

Can smaller businesses appear in AI Overviews?

Yes. Businesses of different sizes may be referenced where their content is relevant to the query. Inclusion is not guaranteed and depends on Google’s systems.

PPC Audits

Find out why your paid advertising isn’t delivering the results you expect

Paid advertising can generate valuable traffic, leads and sales, but campaign performance depends on how effectively budgets, targeting, bidding, tracking and account structure are managed.

If your advertising costs are increasing or campaigns aren’t producing the expected return, a PPC audit can help identify where improvements may be needed.

What does a Koozai PPC audit cover?

Our Paid Search specialists review relevant elements of your existing campaigns, including:

• Campaign and account structure
• Keyword targeting
• Search terms and negative keywords
• Bidding approaches
• Budget allocation
• Ad relevance
• Tracking and conversion measurement
• Click-through rates
• Conversion rates
• Landing-page alignment
• Opportunities to reduce inefficient spend

The exact review depends on the advertising platforms and campaigns included in the agreed scope.

What will you receive?

You’ll receive findings and practical recommendations to help improve account management, prioritise changes and make more informed advertising decisions.

PPC Audit pricing

Typical investment: £1,000–£2,000

Estimated audit time: 8–15 hours

Enquire about a PPC Audit

You can also explore our Paid Search services.

Content Audits

Understand which content is helping your business and what needs improving

Your website content should answer customer questions, communicate your proposition clearly and support the wider customer journey.

Over time, content can become outdated, repetitive, difficult to navigate or less relevant to the searches and needs it was originally created to address.

A content audit helps identify what is working, what needs improvement and where opportunities exist.

What does a Koozai content audit cover?

Depending on the agreed scope, our specialists can review:

• Existing website content
• Content structure and organisation
• Relevance to customer needs
• Search intent and keyword alignment
• Content quality and clarity
• Outdated or overlapping information
• Internal linking opportunities
• Content gaps
• Opportunities to update, consolidate or improve pages

What will you receive?

You’ll receive findings and recommendations to help prioritise content improvements.

These may include updating existing pages, improving content structure, addressing gaps or reconsidering content that no longer serves a useful purpose.

Content Audit pricing

Typical investment: £1,000–£2,000

Estimated audit time: 8–15 hours

Enquire about a Content Audit

You can also explore our Content Marketing services.

Backlink Audits

Understand your backlink profile and identify opportunities to strengthen it

Backlinks can support a website’s authority and organic search visibility, but not every link provides the same value.

A backlink audit examines the links pointing to your website, helping you understand their relevance, quality and potential opportunities.

It can also identify patterns that deserve closer investigation, including links that may be associated with manipulative link-building practices.

What does a Koozai backlink audit cover?

Our specialists analyse relevant aspects of your backlink profile, including:

• Existing backlinks and referring domains
• Link relevance and quality
• Pages receiving backlinks
• Changes and patterns within the backlink profile
• Potentially problematic link-building activity
• Competitor backlink opportunities
• Unlinked brand mentions where relevant
• Opportunities for future Digital PR and link earning

What will you receive?

You’ll receive findings and recommendations explaining where your backlink profile is strong, where closer investigation may be needed and which opportunities could support your wider SEO strategy.

We don’t assume that every low-quality-looking link is harmful or that all such links require removal.

Backlink Audit pricing

Typical investment: £1,000–£2,000

Estimated audit time: 8–15 hours

Enquire about a Backlink Audit

You can also explore our Digital PR services.

Audit pricing at a glance

Prices and time estimates are indicative and depend on the agreed scope. Confirm current pricing and promotional availability with Koozai before booking.

What happens after your audit?

An audit should help you decide what to do next, not simply produce a report.

Once the findings have been presented, you can use the recommendations to:

• Brief your in-house marketing team.
• Plan development or technical fixes.
• Prioritise content improvements.
• Refine paid advertising campaigns.
• Review your wider digital strategy.
• Identify where additional specialist support may be useful.

If you need help implementing the recommendations, Koozai can discuss an appropriate plan.

If you already have the resources to deliver the work internally, the audit can provide direction for your own team.

Ready to understand what’s holding back your digital marketing?

Whether you need a comprehensive review or a focused audit of SEO, PPC, content, backlinks or AI Overview visibility, Koozai can help you identify the right starting point.

Tell us what you’re trying to achieve, what isn’t performing as expected and what you’ve already investigated.

We’ll help you determine which audit is most relevant to your business.

Talk to Koozai about your digital marketing audit

Request an audit

Complete the form below and our team can discuss your requirements.