Pet supplies fly off the shelves with SEO for ecommerce brand

GJW Titmuss Screenshot


We’re big fans of animals so loved working with leading pet food supplier GJW Titmuss, helping to increase its traffic and sales with a strong content marketing and SEO project.

The Brief

GJW Titmuss’ brief to Koozai was to increase the volume of traffic to the main website and blog whilst improving visibility and rankings.

Attracting a new audience was key, as was solidifying the brand as an expert in the pet industry.

GJW Titmuss Image

The Challenge

To improve long-tail search terms and organic rankings for the company’s online store with the aim of establishing the brand as an industry expert.

How We Helped

We worked closely with the in-house marketing team to build an effective campaign with content marketing and search marketing.

We also worked with on-site content to strengthen the landing pages and main website, as well as implementing a robust SEO strategy to provide relevant semantic search. Alongside this, we also launched and targeted a relevant content marketing strategy to secure off-site mentions, strengthening the site’s backlink profile.

GJW Titmuss Screenshot
GJW Titmuss Screenshot

What Happened Next

Creating an integrated campaign meant that the technical SEO was on point, along with the optimisation of on-site content. This combination, as well as the strong off-site mentions and targeted local search returns, resulted in GJW Titmuss seeing an increase in traffic, revenue and visibility.


The success of this campaign continued with consistently strong SERP results and a 90% increase in organic traffic, 20% of which was from content marketing.

Since working with Koozai we've managed to improve our rankings, increase visitor numbers and increase the number of people interacting with our brand through social media.

As an agency, they are proactive, easy to work with and provide a professional service.

Jack Titmuss Online Marketing Manager
  • Year on Year Organic Sales Increased by 94%
  • Within Seven Months Organic Traffic Increased by 90%
  • Of Total Blog Traffic The Pet Guide Generates 19.6%

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