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33% Increase

In Organic Traffic

A pioneering domestic boiler provider that has been producing reliable heating and energy products for over 80 years.

The proactive nature of Koozai’s work has given us exceptional results in just over six months. The rise in organic traffic has been invaluable in raising awareness of our brand and attracting more leads.

We have been thoroughly impressed with Koozai’s approach and professionalism and we look forward to seeing these positive results grow as we move ahead with our campaign.

Sonia GloverMarketing Communications Manager

The Challenge

  1. Raise awareness of the Glow-worm brand, particularly in the homeowner market
  2. Help homeowners find an installers page
  3. Increase leads from the website through organic search
  4. Increase installer sign-ups to the Club Energy site

The Strategy

The strategy focused on two main target audiences: homeowners and installers. It was imperative for us to increase organic traffic to assist in these two key areas and to provide these two audience types with relevant and useful information.

We achieved this by addressing and implementing fundamental on-page changes to ensure URLs were optimised for key and relevant search terms.

We then addressed technical SEO, including aspects such as page speed, to ensure crucial elements were functioning correctly.

The on-page and technical activity has seen dramatic improvements in Glow-worm’s overall rankings and site visibility.

These encouraging results have enabled the brand to meet its targets and succeed in a highly competitive sector.

Koozai continues to optimise the site and build Glow-worm’s authority to strengthen the domain for long-term success.

The Results

  • Leads increased by 33.44%
  • Average SERP position 5th
  • Organic traffic increased by 33%

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