SEO & PR cleans up with sparkling results for the UK’s oven valeting leader

Ovenu Screenshot
 Image

Intro

The UK’s leading oven cleaning specialist, Ovenu boasts the largest group of cleaning professionals in the country. The established company has over 30 years’ experience helping customers with their ovens, microwaves, hobs and extractor hoods.

The Brief

Ovenu’s brief was to boost brand visibility, increase traffic to the site and blog, as well as position the brand as the go-to source for useful oven cleaning advice and expertise.
We were also tasked with producing useful and informative content on home and lifestyle topics to help increase organic and referral traffic year on year.

Ovenu Image

The Challenge

To improve rankings for the main site, increase awareness of the Ovenu brand as a leading UK oven cleaning service and secure links via coverage in mainstream media publications.

How We Helped

Koozai worked closely with Ovenu to create an in-depth content marketing strategy to help achieve its goals. We produced a variety of keyword-optimised content to help improve rankings, increase traffic and brand awareness and provide a source of useful cleaning information for Ovenu’s prospective customers. Our supporting PR strategy helped to promote the content, drive referral traffic and secure high-quality article contributions in national press.

Ovenu Screenshot
Ovenu Screenshot

What Happened Next

We created targeted content for the Ovenu site and promoted this using a range of outreach practices to secure off-site articles.

Success!

• Impressive media placements and backlinks, including in The Daily Mail, The Mirror, Ideal Home, Real Homes, House Beautiful, and many others
• 98,5K page views for all on-site content created*
• 7,7k social shares combined for all content

I’ve worked with Koozai since 2006 and I couldn’t be happier with the results to date. Their marketing approach is spot on. Everything they do is geared around my goals and I can rest assured that the team are working closely together to achieve great things for me

Rik Hellewell Hellewell Managing Director
  • 98.5K  unique page views for the campaign
  • National Coverage Links and media placements in The Daily Mail, The Mirror, Ideal Home, Real Homes, House Beautiful, and many others
  • 7.7K Targeted social media shares

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