It’s no secret that talking about sex toys is a touchy taboo, so increasing brand awareness for a company that specialises in these products was going to be a challenge. However, by producing informative and educational content around sex, sexuality and intimacy, we were able to build content pieces that would resonate with their current audience and attract new consumers.
BuzzPinky was keen to be seen as the industry expert and, as such, asked Koozai to help it break down the barriers limiting sexual conversation and gain relevant and targeted links to increase rankings and brand awareness and to strengthen the BuzzPinky brand.
To acquire media coverage for the brand in leading mainstream publications and open up conversations on the sensitive subjects that surround sex.
We worked closely with the team at BuzzPinky to fully understand their brand and ethos. We then used those insights to identify gaps in the company’s content offering and began work to create quality content that would help dispel myths surrounding sex. Our content marketing and SEO teams worked closely to optimise the on-site landing pages.
Ensuring the content was unique and keyword-relevant, we began building a series of guides to position BuzzPinky as the specialist in sex and launched a PR campaign to support and strengthen the content created.
By creating unique, informative and interesting content, we were able to reach out to a target list of appropriate publications for collaboration. In turn, we saw a 33% increase in referral traffic.
This campaign has been really successful, gaining over 10 links from strong sites and relevant publications and over 700 social shares, so BuzzPinky has managed to do exactly what it intended: educate on taboo subjects as the industry expert.
The Content Marketing from Koozai has given us exceptional exposure and has been invaluable for us in terms of developing our brand, which is one of our main focuses. To date, we’ve had articles in Cosmopolitan online and The Sun and these have enabled us to communicate our brand voice and messaging to a wider target audience.Chris Rice Director