Digital Marketing Glossary

All #0-9 A B C D E F G H I J K L M N O P Q R S T U V W X

Omnichannel marketing

This is where your customers receive a completely seamless (and most importantly the same) experience with a brand, whether they’re using a desktop, mobile, app, in-store, or any other touch point.

Open rate

Used in email marketing, this is the percentage of users who have opened your email.

Opt-in

When a user specifically chooses to receive email communication from a brand.

Opt-out

When a user specifically chooses not to receive email communication from a brand.

Organic listing

This is what we aim to achieve in SEO. An organic listing appears on the SERPs without having been paid for – the closer to the top spot the more traffic a site is likely to receive.

Organic search

This is the same as organic listing, relating to the organise results on a search page.

Outbound link

A link from your website to another website. Also known as external links.

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

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