Digital Marketing Glossary

All #0-9 A B C D E F G H I J K L M N O P Q R S T U X

Omnichannel marketing

This is where your customers receive a completely seamless (and most importantly the same) experience with a brand, whether they’re using a desktop, mobile, app, in-store, or any other touch point.

Open rate

Used in email marketing, this is the percentage of users who have opened your email.


When a user specifically chooses to receive email communication from a brand.


When a user specifically chooses not to receive email communication from a brand.

Organic listing

This is what we aim to achieve in SEO. An organic listing appears on the SERPs without having been paid for – the closer to the top spot the more traffic a site is likely to receive.

Organic search

This is the same as organic listing, relating to the organise results on a search page.

Outbound link

A link from your website to another website. Also known as external links.

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Map of Hampshire Digital Marketing Agency
Hampshire Digital Marketing Agency
Merlin House 4 Meteor Way Lee-on-the-Solent, PO13 9FU, UK
Map of Lancashire Digital Marketing Agency
Lancashire Digital Marketing Agency
Cotton Court Business Centre Church Street, Preston Lancashire, PR1 3BY, UK
Map of London Digital Marketing Agency
London Digital Marketing Agency
Albert House 256 - 260 Old Street London, EC1V 9DD, UK

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