Digital Marketing Glossary

All #0-9 A B C D E F G H I J K L M N O P Q R S T U X

Omnichannel marketing

This is where your customers receive a completely seamless (and most importantly the same) experience with a brand, whether they’re using a desktop, mobile, app, in-store, or any other touch point.

Open rate

Used in email marketing, this is the percentage of users who have opened your email.

Opt-in

When a user specifically chooses to receive email communication from a brand.

Opt-out

When a user specifically chooses not to receive email communication from a brand.

Organic listing

This is what we aim to achieve in SEO. An organic listing appears on the SERPs without having been paid for – the closer to the top spot the more traffic a site is likely to receive.

Organic search

This is the same as organic listing, relating to the organise results on a search page.

Outbound link

A link from your website to another website. Also known as external links.

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Map of Hampshire Digital Marketing Agency
Hampshire Digital Marketing Agency
Merlin House 4 Meteor Way Lee-on-the-Solent, PO13 9FU, UK
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Lancashire Digital Marketing Agency
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London Digital Marketing Agency
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