This is where your customers receive a completely seamless (and most importantly the same) experience with a brand, whether they’re using a desktop, mobile, app, in-store, or any other touch point.
Used in email marketing, this is the percentage of users who have opened your email.
When a user specifically chooses to receive email communication from a brand.
When a user specifically chooses not to receive email communication from a brand.
This is what we aim to achieve in SEO. An organic listing appears on the SERPs without having been paid for – the closer to the top spot the more traffic a site is likely to receive.
This is the same as organic listing, relating to the organise results on a search page.
A link from your website to another website. Also known as external links.