Digital Marketing Glossary

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QR code

A Quick Response (QR) Code is a square barcode invented in the early 90s as a way of transferring much more information than a traditional barcode. You scan it with your smartphone, which then opens up a browser tab where the information inside that QR code can be accessed.

Qualified lead

A qualified lead is a customer that qualifies as a good potential fit for your product or service. For example, someone who’s car insurance is up in a month would be a qualified lead, but someone who has recently renewed would not be, and therefore not worth pursuing at this moment in time. Qualifying leads are much more likely to convert.

Quality score

A metric used by Google to determine the quality and relevancy of a keyword based on the ads and landing page associated with it. The higher the relevancy, the higher the quality score and usually the cheaper our CPCs.

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

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