Digital Marketing Glossary

All #0-9 A B C D E F G H I J K L M N O P Q R S T U X


GDPR stands for General Data Protection Regulation and was updated in 2018 to ensure that customer data is protected, kept up to date and consent is gained from the individual for their data to be stored. Individuals can also request their data is removed from a database.


A targeting method that serves content to site visitors based on their location.

Google Ads

Google’s self-serving advertising platform that lets marketers serve ads across Google and partner networks.

Google AdWords

The old name for Google Ads. Some may still refer to it as Google AdWords or just AdWords

Google Analytics

A free Google tool that measures and reports on website traffic.

Google Data Studio

a free tool from Google that lets users make custom reports with data from Google’s marketing services and external sources.

Google Instant

A feature of Google’s search engine that shows search results as the keyword query is being typed.

Google Search Console

A free web service that allows webmasters to monitor website performance and visibility.

Google Tag Manager

Google Tag Manager is a free tool that allows you to host a variety of tracking codes, pixels, and tags – thus removing the need to rely on developers and hard coding of each tag.

Guerrilla marketing

A direct publicity technique that aims to cause an emotional or surprising reaction to ensure the brand is memorable without spending too much budget.

Guest blogging

Bloggers who contribute to other websites’ or brands blogs.

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