Digital Marketing Glossary

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Native Advertising

Native advertising is a popular type of social media advertising where an ad follows the form, function, and feel of the content of the media where it’s placed. Native ads are currently considered more effective in terms of engagement, as they enable marketers to target audiences with content that closely matches their experience.


The process where a user moves from one webpage to another. Navigation is linked to customer journey, so you want to make sure your website is easy to navigate and help the user find what they’re looking for.


Good etiquette when using the internet.

Nofollow links

A link to another website with a rel=”nofollow” HTML attribute. This means that these links pass less authority and therefore have less impact on a website’s search engine rankings.


An identifier tag that tells search engines not to index a specific page.

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

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