Technical SEO
We make it easier for search engines to crawl, understand and index your website.
- Crawlability and indexation
- Core Web Vitals
- Website migrations
- Technical audits
SEO Agency UK
Right now, your future customers are asking search engines like Google, Bing and AI for exactly what your brand offers. Our job? To make sure yours is the one they find, and trust.
SEO Agency UK
Right now, your future customers are asking Google, Bing and AI for exactly what your brand offers. Our job is to make sure yours is the one they find, trust and choose.
Koozai is an award-winning UK SEO agency combining technical expertise, content strategy, digital PR and commercial insight to help businesses generate qualified traffic, enquiries and revenue through organic search. We have been doing it since 2006.
We work with businesses where search rankings are improving but revenue is not, and increasingly with brands that are ranking well in traditional search but have discovered they are absent from AI-generated answers. As AI systems take a larger share of how users discover and evaluate brands, appearing in those answers has become as commercially important as appearing high in the SERPs.
Our experience spans B2B, healthcare, travel and tourism, hospitality, ecommerce, financial services, and the built environment. Evidence of our work includes a 122% rise in organic sessions for Srixon Sports, 177% growth in organic traffic for Boring Money, and a 91% year-on-year revenue increase from organic search for one of our retail clients.
Whether you need strategic guidance, a full SEO campaign, a one-off audit or expert consultancy, we focus on what makes the biggest difference: clear priorities, useful recommendations and sustainable growth built on solid foundations.
Contact us for a no obligation chat or call 0330 353 0300
Rated 4.5/5 stars on Google
Trusted by 100s of brands
Who our SEO services are for
Every business is different, but the goal is usually the same: helping more of the right people find you online.
Whether you’re looking to generate more enquiries, increase online sales or improve your visibility in AI search and traditional search engines, we’ll build an SEO strategy around your goals, your audience and your website.
We regularly work with organisations including:
Ecommerce brands
Increase visibility for product and category pages, attract more qualified shoppers and support long-term online revenue.
Learn about our Ecommerce SEO services
B2B organisations
Help decision-makers discover your business while they’re researching suppliers, comparing options and looking for trusted expertise.
Local businesses
Improve your visibility in local search results and Google Maps, helping nearby customers find and choose your business.
Learn about our Local SEO services
Multi-location organisations
Create a consistent SEO strategy across multiple branches, offices or locations while giving every location the visibility it deserves.
Enterprise businesses
Manage large websites, multiple stakeholders and complex technical challenges with an SEO strategy designed to scale.
Learn about our Technical SEO services
Professional services
Whether you’re an accountancy, law firm, consultancy or another specialist service, we’ll help potential clients find you when they’re looking for expert advice.
Healthcare organisations
Develop trustworthy, helpful content supported by strong technical SEO to improve visibility for high-value searches.
Travel and hospitality brands
Reach customers throughout the booking journey, from early research through to enquiries and reservations.
Not sure where your business fits?
SEO isn’t about fitting into a particular industry.
It’s about understanding how your customers search, what they’re looking for and creating a strategy that helps them find you at the right moment.
If you’re unsure where to start, we’d be happy to talk through your goals.
Do You Need Help?
Submit the form below and one of our experts will be in touch to find out more about your goals, your current performance and where SEO could make the biggest commercial impact.
SEO Services You Can Trust
Successful SEO requires more than isolated tactics or monthly reports filled with graphs nobody looks at again. Effective search engine optimisation depends on technical foundations, high-quality content, authority signals and a strategy built around how people actually search. As a professional SEO agency, we create tailored SEO strategies designed to improve rankings, increase qualified traffic and strengthen long-term visibility across traditional search engines and AI-powered search experiences.
Technical SEO audits
Our technical SEO experts combine experience with constant learning, which is handy given search never sits still for five minutes. Our technical SEO audits analyse crawlability, indexation, site architecture, internal linking, Core Web Vitals, and other technical factors to identify the issues that may be limiting search performance. Our migration projects follow the SAFE SEO Migration Method™, Koozai’s structured framework for reducing migration risk, protecting rankings and monitoring post-launch performance. We also provide prioritised, actionable recommendations that can make a real difference to performance. If you need a dedicated review, explore our SEO audits service too.
Keyword research
Keyword research is about far more than search volume. We analyse user intent, topic clusters, commercial demand and the relationship between queries to understand how your audience actually searches. That helps us map the right terms to the right pages, uncover long-tail opportunities and build content strategies that improve topical authority. It is the difference between targeting what looks good in a report and targeting what can genuinely drive business.
On-page SEO services
Our on-page SEO work focuses on helping both search engines and users understand your content more clearly. We review page structure, metadata, internal linking, headings, content depth and entity relevance to improve how pages perform in search. The result is stronger alignment with search intent, better semantic relevance and a more useful experience for the people landing on your site. This work often sits alongside wider content marketing strategies, helping brands build topical authority and answer the questions their audience is actively searching for.
Ecommerce SEO
If your business sells online, your product and category pages need to be highly visible, technically sound and persuasive enough to convert. Our Ecommerce SEO services are built to improve visibility across large catalogues, strengthen category architecture and help more of your key commercial pages rank where it counts.
Google penalty recovery
A Google penalty can have a serious impact on rankings, traffic and revenue. Whether the issue comes from an algorithm update, poor-quality backlinks or historic black-hat tactics, we investigate the cause, identify what needs fixing and build a recovery plan rooted in best practice. The aim is not just to recover performance, but to rebuild it on stronger, safer foundations.
Mobile-first SEO services
Most people search on mobile first, and Google evaluates websites that way too. Our mobile-first SEO services focus on responsive design, usability, page speed, content presentation and technical performance across smaller screens. That helps ensure your website is accessible, fast and properly optimised for both users and mobile-first indexing.
Conversion rate optimisation services
Traffic is only valuable if it leads somewhere useful. Our Conversion Rate Optimisation service focuses on improving what happens after the click by analysing user journeys, page layouts, content hierarchy and on-site friction. Working closely with our organic specialists, we identify changes that improve engagement and conversion potential. This sits naturally alongside UX optimisation, because better experiences tend to be good for users, rankings and sanity.
Local SEO services
Our team of local SEO experts helps businesses improve visibility in the areas where their customers live and work. From Google Business Profile optimisation and local landing pages to citations, reviews and local authority signals, we build strategies designed to strengthen your presence in local search results and map listings.
Our Approach to SEO
Successful SEO relies on several connected disciplines working together. At Koozai, we structure our work around four core pillars: technical foundations, search intent and content optimisation, authority and link signals, and user experience. Every campaign begins with a clearly defined SEO strategy that aligns technical optimisation, content development and authority signals with your commercial objectives.
Technical SEO foundations
Search engines must be able to crawl, render and understand your website before any ranking improvements are possible. Our technical SEO specialists review crawlability and indexation, site architecture, Core Web Vitals and mobile-first indexing readiness — ensuring search engines prioritise your most valuable pages. We also provide thorough SEO audits and follow the SAFE SEO Migration Method™ for any site moves.
Search intent and content optimisation
Modern search engines focus heavily on intent. We analyse the questions, problems and commercial searches your audience is making and map them across the buying journey — focusing on topic clusters, content gap analysis and semantic optimisation. This is especially valuable for B2B SEO and ecommerce SEO campaigns, where credibility and depth matter as much as rankings.
Authority and link signals
Search engines rely heavily on external signals of credibility. Our SEO campaigns strengthen authority through high-quality backlinks, digital PR coverage, editorial brand mentions and industry citations — helping search engines understand that your brand is trusted, relevant and worth surfacing in competitive results.
User experience and conversion
Rankings are only valuable if the experience they deliver converts. Our UX optimisation and local SEO work ensures that once visitors land, the site is fast, clear and built to turn traffic into leads and revenue.
How We Deliver SEO Success
Every SEO campaign is different, but our process follows the same proven framework.
Rather than only chasing quick wins, we build a long-term strategy based on your commercial goals, your customers and the opportunities that will have the greatest impact.
1. Discovery
Every project starts by understanding your business.
We’ll learn about your objectives, target audience, competitors and existing performance so we can focus on the outcomes that matter most.
2. Research
Next, we identify where your biggest opportunities exist.
This includes keyword research, competitor analysis, search intent, technical benchmarking and understanding how your customers search online.
3. Technical Audit
Before recommending any changes, we carry out a detailed technical SEO audit.
We’ll identify issues affecting crawling, indexing, website performance, Core Web Vitals, site structure and overall search visibility.
Learn more about Technical SEO
4. Strategy
Once we understand your website, we create a prioritised SEO roadmap.
This outlines what needs to happen, why it matters and how every recommendation supports your wider business goals.
5. Implementation
Our specialists then put the strategy into action.
Depending on your campaign this could include technical improvements, content optimisation, Digital PR, website migration support, local SEO or ecommerce optimisation.
6. Measurement
SEO shouldn’t rely on guesswork.
We measure rankings, traffic, conversions and commercial performance so you always understand what’s working and where further opportunities exist.
7. Continuous Improvement
Search engines, AI search experiences and customer behaviour are constantly evolving.
That’s why SEO isn’t a one-off project.
We continually refine your strategy to help you maintain visibility, improve performance and stay ahead of competitors.
Why our process works
SEO is most effective when technical optimisation, content strategy and authority building work together.
That’s why every recommendation we make is designed to support sustainable growth rather than short-term ranking gains.
How our SEO services work together
SEO isn’t one isolated task. Technical improvements, useful content and stronger authority all need to work together to help the right customers find you.
Built around your goals SEO strategy
Content optimisation
We shape your pages around what people are searching for and what they need next.
- Search intent
- Page structure and metadata
- Internal linking
- Content improvement
Authority building
We build trust around your brand through relevant coverage, links and credible mentions.
- Digital PR
- Link building
- Brand mentions
- Online reputation
01 Better website experience
Faster pages, clearer content and fewer barriers for your customers.
02 More qualified traffic
Greater visibility when people are actively looking for what you offer.
03 More leads and sales
A clearer route from search result to enquiry, booking or purchase.
Need an SEO strategy that joins the dots?
We’ll look at where you are now, what’s holding you back and which practical steps will make the biggest difference.
Our SEO case studies
SEO that delivered a 122% rise in organic sessions for a leading sports brand
Driving footfall for a top architects and design studio
Baking organic success into Papa John’s search marketing
Designing search marketing to deliver for the Victoria & Albert Museum
Flying high with SEO and a national PR spotlight for Travelbag
Search Marketing & PR Success for a Leading IT Services Provider
177% growth in organic traffic for these personal finance experts
Putting MyHealthcare Clinic in the national spotlight with SEO and digital PR
Why Invest in SEO?
SEO isn’t simply about increasing rankings.
Done well, it helps more of the right people discover your business, builds trust in your brand and creates a sustainable source of qualified enquiries, leads and sales.
Whether customers search through Google, Bing or emerging AI-powered search experiences, a strong SEO strategy helps ensure your business is visible when it matters most.
Increase qualified traffic
Reach people who are actively searching for the products or services you offer, rather than interrupting them with advertising.
Improve search visibility
Appear more prominently across traditional search engines, local search results and AI-powered search experiences.
Generate more enquiries
Optimised content, stronger user journeys and better search visibility help convert visitors into customers.
Increase online revenue
Whether you sell online or generate leads, SEO supports sustainable business growth by attracting higher-quality traffic.
Build long-term brand authority
Consistently appearing for valuable searches helps establish your business as a trusted and credible choice within your industry.
Support AI search visibility
As AI-generated search experiences become increasingly common, structured content, technical optimisation and topical authority play an even greater role in helping your business appear in AI answers.
Learn more about AI Marketing (/services/ai-marketing/)
SEO is an investment in long-term growth
Unlike paid advertising, SEO continues to generate value long after individual improvements have been made.
By continually improving your website, content and authority, you build a stronger online presence that supports your business for years to come.
How to Choose the Right SEO Agency
Choosing an SEO agency can feel difficult, especially when every provider promises results. The reality is that SEO is a long-term investment, and the right partner should focus on sustainable growth rather than short-term ranking tricks.
A good SEO agency should take time to understand your business, your market and your commercial goals before recommending a strategy. Rather than offering generic packages or chasing algorithm loopholes, experienced SEO consultants focus on building technically sound websites, useful content and strong authority signals that search engines trust.
When evaluating SEO agencies, it is worth considering a few key factors:
Experience and track record
Look for agencies with a proven history of delivering results. Case studies, client testimonials and industry recognition can provide reassurance that the team understands how search works across different sectors.
Transparency and communication
SEO should never feel mysterious. A reputable agency will clearly explain what work is being done, why it matters and how progress will be measured.
Strategy before tactics
Effective SEO starts with research and planning. Agencies should begin with technical audits, keyword research and competitor analysis before making optimisation recommendations.
Realistic expectations
SEO takes time to build momentum. Be cautious of agencies promising immediate rankings or guaranteed positions in search results. Sustainable growth is usually achieved through consistent optimisation over several months.
Some businesses also consider whether to work with a freelancer or an agency. Freelancers can offer flexibility and lower costs, while agencies provide access to specialists across technical SEO, content strategy, digital PR and UX. For many businesses operating in competitive markets, a team approach often delivers stronger long-term results.
A professional SEO agency should act as a strategic partner rather than simply delivering technical recommendations.
This typically includes:
- A clear SEO strategy aligned with business goals
- Transparent reporting on rankings, traffic and conversions
- Regular communication and strategic reviews
- Practical recommendations that prioritise commercial impact
- Continuous optimisation based on performance data and search trends
The best agencies focus on measurable outcomes such as qualified traffic, enquiries and revenue rather than vanity metrics alone.
Red Flags When Hiring an SEO Agency
While many SEO agencies deliver excellent results, there are also providers who rely on outdated or risky tactics. Knowing what to watch out for can help protect your website’s long-term performance.
Common warning signs include:
- Guaranteed rankings
No agency can guarantee a specific position in Google. Search algorithms change constantly and rankings depend on many factors outside an agency’s control. - Lack of transparency
If an agency cannot clearly explain what work they are doing or how results are measured, it may be a sign that the strategy lacks substance. - Low-quality link building
Some providers still use spammy backlinks or private blog networks to manipulate rankings. These tactics can lead to penalties and long-term visibility issues. - One-size-fits-all packages
Every business, market and website is different. Effective SEO strategies should be tailored to the organisation’s goals and competitive landscape.
Working with experienced SEO consultants who prioritise ethical, sustainable optimisation helps ensure your website grows in a way that search engines and customers trust.
What our clients say about our SEO services
We’ve worked with Koozai for just over a year now, looking to improve our organic search results primarily for local searches. Since working with the team we’ve seen fantastic improvements in the rankings for many of our stores. Despite the added complexity of working with a franchise business, Koozai have done a brilliant job and we’ve been very impressed with their work so far.
David CareyDigital Marketing Manager
We are delighted to work with Koozai and thrilled with the results that the Race of Discovery campaign generated. We were pleased to see the Travelbag brand mentioned in a variety of publications, including national titles, and are looking forward to seeing the results of our future campaigns with Koozai.
Betsie BarrBrand and Campaign Marketing Manager
Koozai are very helpful and supportive. They are quick to respond to any queries. Recommend!
Jiezel RichardsMarketing Executive
A very knowledgeable team who are continuing to make an impact and improve our website. Excellent communication throughout keeping me informed every step of the way.
Tom BrownBrand Marketing Manager, UK & Ireland
Thanks to a comprehensive organic strategy from Koozai, the Boring Money website performance has vastly improved, with better rankings and increased traffic.
Mikhail IsmailHead of Projects and Client Content
Koozai has really helped to highlight Cofton in a very difficult market, the coverage has been fantastic and has made a huge difference to our digital PR strategy, we’re certainly excited to continue working with them in the future.
Chris JefferyPark Director
We’ve been very impressed with Koozai so far, especially in regards to their levels of communication and standard of work over the initial 2 months. We look forward to continuing to work with them and see what results we can achieve together!
Emma ShimmensGrowth Lead
The guys at Koozai are great. Their fresh thinking and commercial awareness means we’ve seen our year-on-year revenue from organic rise by a massive 91%. Can’t grumble at that.
Tom MercerDigital Marketing Manager
We have been working with Koozai for the best part of a year on our SEO and PR project. Our team is very happy with the results particularly PR with which we are continuing to see outstanding results in a very competitive industry.
The team have been really easy to work with and have a really refreshing attitude and have been great problem solvers. I have found every member of the team knowledgeable, helpful and invested in helping our brand to succeed.
Cara HernonMarketing Executive
We’re very pleased with the results Koozai have achieved for our local rankings. They’ve developed a strong working relationship with us and we now appear high in the search rankings for the key terms we asked them to focus on, and have seen a positive increase on traffic year on year. They’ve also helped us develop a stronger online local marketing strategy and build bonds with local businesses.
Hannah RosmanCommunications Manager
No One-Size-Fits-All SEO Strategy
While every strategy is bespoke, here’s a flavour of the key elements we often include:
- Industry Research
We get to grips with your market landscape, trends and search opportunities. - Competitor Analysis
We analyse who is ranking, why they are winning and where the opportunities sit for you. - Keyword Research
We identify the terms, topics and intent signals your audience is actually searching for. - Technical SEO Auditing
We uncover the behind-the-scenes issues that may be holding your site back in search. - SEO Migration
Whether it is a rebrand, redesign or replatform, we help protect visibility during site changes. - Content Auditing
We review existing content to spot gaps, overlaps, weaknesses and opportunities. - Content Development
We shape content plans around user intent, authority building and commercial priorities. - Content Creation
Our team creates search-optimised, user-first content that informs, persuades and converts. - International SEO Strategy
Expanding globally? We develop strategies tailored for multiple markets and languages. - Backlink Profile Analysis
We assess the quality of your backlinks to highlight risks and opportunities. - Link Building & Acquisition
We secure high-quality, relevant backlinks through strategic outreach and digital PR.
Want to see how this could look for your brand? Let’s talk strategy.
How much does SEO cost in the UK?
Businesses searching for the best SEO agency in the UK often want clarity around what services are included and how pricing works. While every campaign we run is bespoke, the examples below provide an indication of the scope and investment typically required for professional SEO support.
Standard
Best for Small Businesses (From £1650/month)
- SEO Strategy
- Keyword Research
- Technical SEO Audit
- Content Strategy & Development
- Reporting Dashboard
Growth
Designed for Growing SMEs (From £2475/month)
- SEO Strategy
- Keyword Research
- Technical SEO Audit
- Content Strategy & Development
- SEO Consultancy
- Enhanced Content Strategy
- On-page Optimisation Support
- Reporting Dashboard
- Dedicated Client Services Manager
Enterprise
Ideal for Serious Digital Growth (From £4125/month)
- SEO Strategy
- Keyword Research
- Technical SEO Audit
- Content Strategy & Development
- SEO Consultancy
- Enhanced Content Strategy
- On-page Optimisation Support
- AI-Driven Optimisation
- Content Strategy Plan
- Content Writing & Development
- Link Building
- CRO & UX Recommendations
- Reporting Dashboard
- Dedicated Client Services Manager
Professional
For Bigger Businesses or Competitive Markets (From £6600/month)
- SEO Strategy
- Keyword Research
- Technical SEO Audit
- Content Strategy & Development
- SEO Consultancy
- Enhanced Content Strategy
- On-page Optimisation Support
- AI-Driven Optimisation
- Content Strategy Plan
- Content Writing & Development
- Link Building
- CRO & UX Recommendations
- Advanced CRO & UX
- Competitor Monitoring
- Strategic Consultancy
- Reporting Dashboard
- Dedicated Client Services Manager
💬 A Note on Pricing
These packages are examples, not fixed checklists. Every campaign we run is bespoke, and we will work closely with you to define exactly what is needed to achieve your goals. We will also provide a transparent quote with clear deliverables and no hidden costs.
Got a question about our SEO services? Get in touch.
If you have a question about our SEO agency services or want to explore how we could improve your website’s organic performance, we’d love to hear from you. Please get in touch or submit the form at the end of this page, and our team will come back to you.
FAQs
What Is SEO?
SEO, or Search Engine Optimisation, refers to the practises and techniques that go into making a website rank competitively in search engines such as Google. The ultimate aim is to increase organic visibility in search engines when a user looks up keywords that are relevant to your brand. Gaining more traffic from the most relevant terms not only leads to more and better quality traffic to your website, it also often positively impacts sales, enquiries and leads.
Does My Business Need SEO?
If your business depends on getting in new leads and enquiries, then the answer is almost definitely yes. We are willing to bet that a huge chunk of your target market turns to Google first, and unlike paid ads, organic listings are often better trusted by users. Many businesses make the mistake of thinking that all they need is to rank for their brand name, when in fact their target audience is making a huge array of product and service-based searches which could drive a plethora of traffic and new leads to your website.
How Does SEO Work?
SEO is the process of optimising a website to help it gain better visibility in search engines. Google uses over 200 ranking factors to determine the content it crawls, indexes and ultimately ranks in its search engine when users enter keywords. SEO works to edit, amend and influence key fundamentals of your website, including its content, backlinks and technical SEO elements, to increase relevancy and so that it has the best chance of ranking competitively.
How Effective Is SEO?
When done correctly, quality SEO can be a hugely effective tool for driving relevant traffic, leads, enquiries and conversions to your website. The value in SEO is often in the long game, and many leading and challenging brands now invest heavily in SEO given the huge commercial value of leads that come from relevant search terms.
How Long Will It Take To Improve SEO Results?
If you’re looking to invest in SEO services, then it is understandable that you want to know when you’ll start to see a return on investment. SEO is a powerful tool for driving relevant customers and leads to your website, and while good results can often be seen in the months following implementation, it is those companies who employ a consistent and long-term SEO strategy that reap the biggest rewards. The speed of results will also depend on how competitive your industry is in search engines and the foundations of your website.
How Much Does SEO Cost?
The cost of SEO depends on a few different factors - who you choose (agency or freelancer), how much work needs doing, and over what time frame. It's always sensible to choose experts, and with SEO, it's rarely going to be the right decision to opt for services that seem cheap compared to your other quotes. If you're a small or start-up business, you'll likely find that a cost of around £600-£1,000 per month is a healthy budget for specialists to get stuck in and make some positive changes. If you're a larger brand that needs a higher level of support, SEO costs can be considerably more.
Ready To Start?
Our awesome team are here ready to strap a rocket to your digital marketing campaigns, so what are you waiting for?
We create cutting edge, award-winning digital marketing campaigns
Questions?
Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.
Lancashire Digital Marketing Agency Cotton Court Business Centre
Church Street, Preston
Lancashire, PR1 3BY, UK
