Ecommerce SEO Agency

Achieve more traffic and conversions for your online store with our help.

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Ecommerce SEO agency

Koozai is a multiple award-winning Ecommerce Search Engine Optimisation (SEO) Agency and we’ve been around since 2006. We specialise in helping online stores just like yours to achieve more traffic and conversions.

Whether you’re a new online business or have an established ecommerce website that needs support, investing in ecommerce SEO is often the most effective method of driving traffic, leads, transactions and revenue to your website. However, with fierce competition for the lucrative top search rankings, it’s usually only the businesses that invest in quality SEO who see the best returns.

As an experienced ecommerce SEO agency, we’ve worked with online stores of all shapes and sizes. And as a company, we also regularly invest in staff training to ensure that we remain at the top of our game. So whatever your website sells, you can be confident that our SEO team has the expertise you need to maximise returns through organic search.

Our ecommerce SEO specialists are commercially-minded and understand that reaching the right audiences for your business, and encouraging them to convert, is just as important as driving traffic. That’s why we bake your business objectives into your ecommerce SEO strategies from the start.

Our ecommerce SEO services

At Koozai we offer a whole range of effective ecommerce SEO services. So, whether you’re a new ecommerce website or a global online store, we have the right experts to help your ecommerce business get more traffic and leads.

Technical SEO analysis for ecommerce websites

The hard truth is that any ecommerce website that lacks solid technical SEO foundations is likely to underperform in search engines. This means missed opportunities for traffic and leads. That’s why Koozai’s ecommerce SEO specialists routinely perform technical SEO audits and reviews for the ecommerce businesses we work with. Our team will audit and analyse your website to ensure that search engines can properly find, crawl and index your content for the best visibility. We’ll also provide actionable recommendations that can make a real difference to performance in search engines.

Product & category page optimisations

Our content and SEO specialists are experts in reviewing, editing and writing excellent copy for ecommerce product and category pages. Not only do we write well-optimised content, but our writers also have the experience needed to blend this perfectly with our clients’ tone of voice. After taking time to understand your brand messaging, we look at important SEO aspects related to your product pages that help to drive search rankings and conversions. This includes sophisticated keyword targeting, calls to action, user experience tweaks and structured data to improve how search engines crawl and index your site.

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Keyword research

Our ecommerce SEO specialists are highly skilled in carrying out detailed and comprehensive keyword research for ecommerce websites, a fundamental of all great SEO. Not only will keyword research identify the size of the market for you in search engines, but it will also underpin your SEO and content strategies to give you the best chances of ranking effectively.

On-page SEO services

Our SEO team is also fantastic at providing onsite SEO services for ecommerce businesses, and they’ll start by analysing your website’s structure and the key on-page elements. All of this is to provide relevant and actionable recommendations to help improve your content for relevancy and to enhance its capability to rank for keywords in search rankings.

Ecommerce SEO consultancy

Being flexible is key, so we’ll work to your business needs. Whether that’s running your whole SEO programme or providing strategic consultancy services – we’re here to help meet your objectives in a way that suits you. Our ecommerce SEO consultancy services can include helping you to define your SEO objectives and developing an actionable SEO strategy. Our team can help to advise which is the most effective approach, but we’ll run with whatever you choose.

Link building for ecommerce platforms

With competition fierce for the most lucrative search positions, building links to your ecommerce website is often necessary to outperform the competition. Luckily our talented PR and link-building specialists have heaps of experience in this area. We build quality links for ecommerce websites just like yours, helping your site to perform competitively in search engines. We can also help you with strategies to build links directly to any key commercial pages that are struggling to gain traction in search engines.

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Conversion rate optimisation

At Koozai we know that it isn’t just about driving traffic to your ecommerce website. Our Conversion Rate Optimisation (CRO) service works to maximise your conversion rate from every visit to your website. Working closely with our SEO and content specialists, our team will identify the tweaks and changes that can be made to your website to better persuade users to take crucial actions – such as to engage with your website, sign up to a newsletter, download assets, and crucially to purchase or enquire about your services.

Local SEO services for ecommerce websites

Our team of SEO experts has worked with clients of all sizes and has helped countless ecommerce companies to dominate the local search rankings. With more and more people looking to buy and collect products closer to home, our SEO team will work with you to identify and implement the best strategy to ensure your business dominates in the key areas where your customers live and work.

Case Studies

Let’s face it. Everyone loves pizza. We enjoyed working with the pizza delivery and takeaway giant to build out their local SEO strategy to support brand awareness and drive local store sales.

“Bake a better pizza and the world will beat a path to your door”. That maxim has been at the heart of Papa John’s thinking since their founder, John Schnatter, baked his first pizza back in 1972. Little did they know that within half a century, Papa John’s would become one of the world’s leading pizza retailers with over 300 stores in the UK alone.

Papa John’s are dedicated to their attention to detail, focus on quality and the refusal to compromise on delivering the best pizza (and the best pizza experience).

To improve non-brand organic rankings for pizza generic keywords, as well as local rankings for over 300 stores with the aim of increasing market share.

With a strong domain and established brand name, Merlin Cycles needed Koozai’s help to further strengthen its online offering with a combined SEO and PPC project.

To improve the architecture of the complicated e-commerce site and create a Google AdWords campaign to drive targeted and effective traffic via paid search.

Testimonials

The guys at Koozai are great. Their fresh thinking and commercial awareness means we’ve seen our year-on-year revenue from organic rise by a massive 91%. Can’t grumble at that.

Quotemark

Tom MercerDigital Marketing Manager

Koozai helped us achieve growth in organic visibility YoY and the team were helpful at every stage.

Quotemark

Terry LeeSenior Digital Marketing & SEO Assistant

Koozai came in and took control of our SEO work and the effects were immediate.

Huge increases in our organic traffic made our decision to hand over management of our PPC accounts even easier; it’s a decision we haven’t regretted since.

Quotemark

John MossManaging Director

FAQs

What is Ecommerce SEO?

Ecommerce SEO is, in a nutshell, Search Engine Optimisation for online stores. It involves SEO practices and techniques to generate organic traffic (e.g not Paid Ads) for an online website from search engines such as Google, Bing or Yahoo. These SEO strategies can include tactics such as keyword research, technical SEO alterations, on-page changes to content and link building. The aim of these SEO activities is to improve how well an ecommerce website and its content can rank in search engines. Those ecommerce websites that rank highly for key search queries in search engines normally receive higher volumes of relevant visitors to their website. However, Ecommerce SEO is usually about gaining more traffic from users who are looking to make direct purchases, with the end goal often being traffic, leads and sales to an online store.

Why is SEO Important for Ecommerce Websites?

SEO is important for ecommerce websites because it drives online sales. Although social media platforms are popular, most online purchases actually start with a search query being entered into a search engine such as Google, Yahoo or Bing. These are often direct searches for products or services (rather than for brand names). For an ecommerce website to benefit from this traffic and potential organic leads, it needs to take up organic ‘real estate’ high up in the organic search results for the most relevant search terms. Users then navigate from there to relevant ecommerce websites when deciding on the product(s) they want and where they want to purchase it from. For this reason, SEO is one of the most important tools for driving traffic, leads and sales to ecommerce websites.

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Our awesome team are here ready to strap a rocket to your digital marketing campaigns, so what are you waiting for?

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

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