Koozai > Services > SEO > UX & CRO

UX & Conversion Rate Optimisation Services

Introducing our multi-award winning user experience (UX) and conversion rate optimisation (CRO) services.

Your new UX & CRO agency

We’re Koozai, an award-winning UX (user experience) and conversion rate optimisation (CRO) agency.

Since 2006, we have been helping businesses to better optimise the user experience on their websites to help improve engagement and conversions.

Our User Experience (UX) optimisation and Conversion Rate (CRO) optimisation services are all about increasing engagement on your website and encouraging your users to convert and invest in your services.

Sadly, it’s not uncommon for many businesses to invest in their SEO but neglect changes to their website that will encourage users to convert once they land on your website. Often unwittingly, sites can also inherit design or architectural flaws that can put users off, decrease usability, make them awkward to use, slow or confusing to potential prospects.

Increasingly, user experience is also a key SEO ranking factor, meaning that investing in your website’s UX could also boost traffic to your website as well as conversions.

That’s why our team of talented digital marketers, SEO experts and UX content strategists work collaboratively to help fix these technical SEO and useability issues for our clients and to implement strategies that encourage conversions.

Trusted by 100s of brands…

Our UX and CRO services

Our approach to UX and CRO is data-led, meaning that we look at all the metrics on your website before making any recommendations. This is so that we can create a set of solid, evidence-based strategies that are most likely to increase performance and engagement on your website. Everything we recommend has a clear purpose, so you can rest assured we’re not simply plucking ideas out of thin air.

While our award-winning SEO services are there to drive more traffic to your website, our UX optimisation and CRO services act to improve the user experience for those visitors and to increase the likelihood of them converting into leads.

We can also look at testing recommendations on your site, to gather real-world data that proves which UX changes on your site drive the best return on investment. Not only that, but our UX optimisation services can also be extended to look at customer journeys, using all the cutting tools to identify your target audience profiles and where your best leads come from.

All of this allows us to form solid recommendations that are based not just on SEO goals, but also on real-world evidence and your commercial priorities.

Our services are rated over 4.5/5 on Google

Some of our client work and testimonials

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Content Marketing for Srixon Sports /

SEO that delivered a 122% rise in organic sessions for a leading sports brand

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Content Marketing for Boring Money /

177% growth in organic traffic for these personal finance experts

A very knowledgeable team who are continuing to make an impact and improve our website. Excellent communication throughout keeping me informed every step of the way.

Tom BrownBrand Marketing Manager, UK & Ireland


Thanks to a comprehensive organic strategy from Koozai, the Boring Money website performance has vastly improved, with better rankings and increased traffic.

Mikhail IsmailHead of Projects and Client Content


The Education Division has gained more traction in the last 7 years than ever before and the PPC project by Koozai was a large part of that success.

Viv LonsdaleWeb Analytics Manager



What does User Experience (UX) mean?

In a nutshell, User Experience is all about how users interact with your website and whether they find it easy and enjoyable to use and navigate. UX optimisations are changes to your website which improve its usability and how key audiences feel about the site and want to interact with it. UX optimistions can include a number of tactics, such as improving graphics, imagery, layout, spacing, typography, page load speed, or navigational issues.

What does Conversion Rate Optimisation (CRO) stand for?

Conversion Rate Optimisation is all about increasing the number and percentage of visitors on your site into enquiries, leads or sales. CRO strategies often include changes to your website’s user experience that make it easier for users to invest in your business and enquire about your services. It can also include tactics such as A/B testing and changes to calls to actions.

Why does UX and CRO matter for your website?

User Experience and Conversion Rate optimisations are important for businesses who want to engage new customer prospects and drive sales. While other digital marketing tactics such as SEO are focused on driving traffic, changes to a website’s overall user experience are designed to drive users to engage more with your content and enquire about your services. For this reason, UX and CRO matters as it is centred around driving leads - meaning that it has a significant commercial benefit for online businesses.

Are Conversion Rate Optimisation services a worthwhile investment?

Absolutely. CRO optimises the value of your website traffic. By increasing the percentage of visitors taking valuable actions it boosts ROI. Effectively implemented, CRO enables generating more profits from your existing marketing spend.

Advantages of using a UX or Conversion Rate Optimisation agency?

UX significantly impacts conversion rates, making it a crucial aspect of CRO. A specialised CRO agency adept in UX optimisation eliminates barriers hindering the buying process, ensuring a smoother user experience, thereby optimising conversions effectively.

Criteria for selecting a Conversion Rate Optimisation agency?

Prioritise agencies employing data-driven strategies, valuing results over opinions. Look for rigorous testing methods ensuring dependable outcomes. An ideal agency should demonstrate expertise in UX design and compelling copywriting.

How do Conversion Rate Optimisation solutions benefit online businesses?

Successful online businesses require a comprehensive cross-funnel CRO approach. Maximising conversion rates throughout the consumer journey, including secondary conversion goals, is crucial. A robust CRO strategy continues post-purchase, focusing on enhancing customer experience for repeat purchases and increased lifetime value.

What defines Conversion Rate Optimisation (CRO)?

CRO involves testing web pages and elements to enhance conversion rates, ultimately increasing website profitability. Through experiments, the goal is to improve the number of visitors completing actions, such as purchases, bookings, or other conversion goals.


Ready To Start?

Our awesome team are here ready to strap a rocket to your digital marketing campaigns, so what are you waiting for?

We create cutting edge, award-winning digital marketing campaigns

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Are you a UK business that needs some expert help to uncover what’s holding your digital marketing back? Let us show you!


Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.

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