We love digital
Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5pm
As a charity, you rely on getting your message out there about the great work you do, in order to encourage donations and fundraising activity. This means marketing is naturally important to you, but as a non-profit organisation you need to ensure you’re using your budget as effectively as possible.
Koozai’s Content Marketing Manager, James Perrin, will be speaking at next month’s Content Marketing Show. The event will take place on 5th November 2014 at the Brighton Dome. It’s the first time the event will be hosted outside the capital thanks to soaring interest in this increasingly popular discipline.
With so many Google updates leading to so many reasons why websites can suddenly or gradually lose traffic and rankings, it can be hard to know where to start. In this post I’ve looked at the different types of Google penalties (and those that are not, strictly speaking, penalties at all) to help you diagnosis your site’s issues and get on the road to recovery.
Protecting brands online isn’t just reserved for businesses. Charities are branded too. Does your charity rank for its brand name, the cause it fights for and its latest campaign? And why does that even matter? Let’s find out!
Pay per Click (PPC) advertising allows a company to be visible on almost any relevant search result in a very short space of time depending on the budget available. This means that you can establish a brand presence almost immediately with your target audience. But PPC can be used in a number of ways – both short term and long term.
Forget Google Analytics for a moment. Step back and think as Marketing Managers what it is that you want your website to tell you (as well as do brilliantly making you/the boss stacks of cash in the process).
Businesses of all sizes often face decisions and dilemmas in many areas of the business as to what should be outsourced and which are more cost-efficient when retained in-house. This is particularly true for marketing services, where specific skills are essential for achieving good ROI.