23rd Apr 2015 SEO | 1 Comment
Google continuously looks for ways to improve the quality of its search results, aiming to ensure the most useful and relevant resources are always presented to its users. Many algorithmic updates have been made in the past, helping to filter out spammy/unhelpful resources from its search engine results pages. On March 16th, Google announced that […]
21st Apr 2015 Social Media | No Comments
If your brand or business is using Twitter as part of your Social Media campaigns, how do you currently track or monitor engagement and results? Perhaps you use an existing tool, or maybe you post on Twitter, but fail to keep an eye on the engagement you actually gain. In either case, Twitter’s free built-in […]
16th Apr 2015 Paid Search | 3 Comments
Today, I had the pleasure of speaking at On The Edge Retail in London. When I was putting together my presentation idea, I wanted to keep it relevant for the retail industry, which is what led me to talk about Google Shopping.
14th Apr 2015 SEO | 4 Comments
Google’s Pigeon update dropped its proverbial payload on the UK at the very end of 2014. There were big changes, like local packs being reduced from seven to just three, local directory listings dominating the first page, and the huge day to day, location to location variations in rankings. So now that the guano has settled, […]
9th Apr 2015 Content Marketing | 2 Comments
There’s no denying the popularity of online quizzes. They are a great way to engage your audience whilst collating data that you would have otherwise had to gain through more drawn-out processes. Here’s how to create a quiz and embed it on your website as a part of your content marketing efforts.
7th Apr 2015 Content Marketing | 1 Comment
Writing blog posts is easy. Yeah I said it. Anyone can grab a keyboard and begin typing, and a couple of hundred words later they’d probably have an almost–legible piece of content. However, if it doesn’t have a catchy title, chances are no one’s even going to glance at it, let alone read through it. […]
2nd Apr 2015 SEO | No Comments
Are you a secret Koozai boffin, or just fancy getting to know us all better? Then take our quick quiz and find out how well you really know the Koozai team. We’ve had all of the team made into WeeMees to personalise the office, and to mark the occasion we’ve created a fun quiz to […]
1st Apr 2015 | No Comments
Koozai’s Marketing Director, Samantha Noble, has been announced as one of the judges at this year’s UK Search Awards. This marks a fantastic achievement for Sam and Koozai, as the UK Search Awards is recognised as one of the leading award ceremonies in the industry.
31st Mar 2015 SEO | No Comments
Looking to get into Digital? Perhaps you’re just curious to see where your skills best fit? Whatever the case, take the Koozai Quiz into finding your perfect Digital role . From SEO and Content to PPC and Social – plus all the roles in between, answer these ten simple questions and find out your ideal […]
26th Mar 2015 SEO | No Comments
With the impending update to Google’s algorithm looming large, site owners in the know face a race against time to minify like a dervish and look up what a viewport is. For many other site owners not in the know, this may pass them by, until they ask themselves why things have gone a bit […]
24th Mar 2015 Content Marketing | 1 Comment
To get content in front of the right audience you can sometimes get help from paid promotion. Paid content promotion can come in many forms including social media, remarketing and native advertising. Whilst the main purpose of paid promotion is to increase traffic and conversions, have you ever asked if it can impact organic search […]
19th Mar 2015 Content Marketing | 3 Comments
One question a lot of SEOs are often asked by clients looking to effectively leverage a business blog is: “how long should a blog post be?” Of course, there is no short answer (and thus, no short blog post in this instance), but there are some good pointers that could act as a guide for writing […]
