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Samantha Noble

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The Future of Paid Advertising: 2015 and Beyond #searchcongres

27th Nov 2014 Paid Search | No Comments

The Future of Paid Advertising: 2015 and Beyond #searchcongres

Last year in 2013, over 85% of Google’s revenue came from their AdWords platform. When you consider that their total advertising revenue for that year surpassed $50 billion, that is a very significant figure.What this tells us is that paid advertising isn’t going away any time soon. Platforms such as Google AdWords are going to get more aggressive in their marketing approach to enable them to continue on their current growth path.Today, I spoke at the Search Congres event in Amsterdam on this very subject. My slides are available here and I have also written up the slides in an article format for those of you who prefer to read the background rather than look at slides. Read more

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