Koozai > Blog > The Do’s and Dont’s of Link Building [infographic included]

The Do’s and Dont’s of Link Building [infographic included]

| 3 minutes to read

Today, we are looking at the do’s and dont’s of link building, helping you to navigate the process more easily.

So, what exactly is link building?

Imagine your website as a library, and each link as a reference pointing to your books. When other websites link to yours, search engines see it as a vote of confidence. The more quality votes you have, the higher you rank on search engine results pages (SERPs).

The Do’s

Let’s kick things off with the positive side of link building – the do’s that can elevate your website’s SEO game.

Create Quality Content

The foundation of successful link building is quality content. When your content is valuable, informative, and engaging, other websites naturally want to link to it. It’s like having a best seller that everyone wants on their shelves.

Build Relationships

Networking isn’t just for social events; it’s a vital part of link building too. Connect with influencers and other website owners in your niche. Genuine relationships can lead to natural, high-quality backlinks, turning your website into a trusted resource.

Thought Leadership

Offering your expertise through contributions is a fantastic way to secure backlinks. It’s a win-win – the hosting website gets valuable content, and you get a link back to your site. Just make sure your guest posts are top-notch and the sites relevant and reputable.

Use Social Media

Social media platforms are not just for sharing cat memes. Actively share your content on these platforms to increase its visibility. You never know who might stumble upon it and decide to link back to your awesome piece.

Internal Linking

Don’t forget about the power of internal linking. Link relevant pages within your own website to create a seamless user experience and show search engines the interconnectedness of your content.

Monitor Competitors

Keep an eye on your competitors’ backlink profiles. If they are getting attention from reputable sources, it might be a sign that those sources could be interested in your content too.

Focus on Diversity

Variety is the spice of link building. Diversify your anchor text, target different types of websites, and aim for a mix of dofollow and nofollow links. This diversity adds credibility to your link profile.

An infographic listing the dos and dont of link building


The Dont’s

Now, let’s steer clear of the pitfalls and discuss the dont’s of link building.

Avoid Link Farms

Link farms are like the dark alleys of the internet – best avoided. These are websites that exist solely to provide backlinks without any regard for content quality. Engaging with them can harm your site’s reputation.

Say No to Black Hat Techniques

Black hat techniques might promise quick results, but they come at a cost. Stuffing your content with keywords, cloaking, or buying backlinks can lead to penalties from search engines, derailing your SEO efforts.

Low-Quality Directories

Submitting your website to every directory under the sun may seem like a good idea, but it’s not. Focus on reputable directories and avoid those that exist solely for link building purposes.

Steer Clear of Irrelevant Links

Quality over quantity, always. Don’t go after links from irrelevant websites or those with no connection to your niche. It might temporarily boost your numbers, but it won’t do wonders for your credibility.

Don’t Ignore Broken Links

Broken links are like potholes on the road to SEO success. Regularly check for and fix any broken links on your website. Search engines and users appreciate a smooth, error-free journey.

Beware of Duplicate Content

Search engines frown upon duplicate content. Ensure that your content is unique, both on your site and when submitting guest posts. It’s not just about links; it’s about providing value.

Quantity Isn’t Everything

It’s not about how many links you have; it’s about their quality. A handful of high-quality, relevant links will do more for your SEO than a plethora of low-quality ones.

The Link Building Journey

Embarking on a successful link building journey requires a blend of strategy, creativity, and diligence. Picture it as a road trip – you need the right map (strategy), a reliable vehicle (content), and a vigilant driver (you).


Focus on creating exceptional content, building relationships, and diversifying your approach. Avoid shortcuts, steer clear of the shady corners of the internet, and always prioritise quality over quantity.


  1. Steve Bouboulis avatar

    This is a fantastic breakdown of link building! I especially appreciate the clear explanation with the library analogy. It makes SEO concepts so much easier to understand.

Leave a Reply

Your email address will not be published. Required fields are marked *

David Wilson

Head of PR & Content

Our Head of PR & Content, David has spent over 12 years working in the discipline for brands such as Saga, BuyaGift, Barratt Homes, and Fitness First. He has devised and managed hundreds of successful campaigns. Whether your goal is to improve your backlink profile or boost brand awareness, David is your man. He’ll create a strategy that increases your traffic, improves your rankings, and provides conversions. Be those sales or leads.

David Wilson Read more about David Wilson

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget – it’s free, so why haven’t you signed up already?