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Content Marketing Success Stories

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James looks at three classic content marketing campaigns, and the characteristics that made them a success. (Transcript)

Content Marketing Agency

Enhance Your Content, Exposure And Campaign With Koozai

Good Content Marketing doesn’t just facilitate your existing Digital campaigns, it enhances them.

If you’re currently engaged in some form of Digital Marketing, content must now be employed for it to be a long term success.

Fuel Your Digital Marketing Campaigns

The benefits to your online brand are vast, including, but not limited to:

  • Drive traffic
  • Increase engagement
  • Facilitate SEO campaigns
  • Give your brand a voice and personality
  • Earn links and social shares and mentions
  • Assist with community building and branding
  • Assist with lead nurturing from prospect to conversion

At Koozai, here’s how we do it:

Strategy & Planning

The number of businesses conducting Content Marketing is on the rise – around 94%.

However, those that have employed an actual Content Marketing Strategy is much less, at only 47% (Source: Content Marketing Institute).

Give your campaign the edge – we take the time to understand your business objectives and goals inside and out.

Once these have been established, we will analyse your existing activities and audit the efforts of your competitors. Armed with all this knowledge we will devise and implement a comprehensive Content Marketing plan for up to six months.

Design & Creation

With extensive experience in online marketing, publishing and editing, our team is well skilled in designing and creating content to supplement your business’ marketing initiatives. The types of content we create include, but are not limited to:

  • Blog Posts
  • Press Releases
  • PR outreach and mentions
  • Questionnaires and Surveys
  • Whitepapers and User Guides
  • Infographics
  • Videos
  • Quizzes
  • Competitions

Promotion

If you build it, they won’t always come. So we take the content to where it’ll get seen. Having developed relationships with key influencers across a number of industries, we’re able to seed your content to the most relevant and authoritative people for maximum exposure.

Our promotion strategy works across the core media types; Owned, Earned and Paid ensuring your content achieves the maximum exposure it deserves.

What You Should Do

If you’re creating content for the sake of it, stop.

Consult with our specialists who can craft a purely tailored Content Marketing strategy, either separate to, or to dove-tail into any existing campaigns you’re running.

Don’t just facilitate – escalate your campaign to the next level with Content Marketing from Koozai.

Sound good? Contact our specialists to find out more.

Related Services

  • SEO

    SEO

    Quality is the name of the game in SEO, something we know a lot about here. The way we work and the results we deliver, it’s all built on quality. In turn, we can add value to your website and business. If you want an SEO campaign that goes the extra mile, come speak to the experts.

  • Social Media

    Social Media

    With our social media services you can enhance your brand’s potential, develop loyal customers as well as drive additional traffic to your site.

Email Us

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Merlin Cycles
John Moss, Managing Director, Merlin Cycles
Quote Start Koozai came in and took control of our SEO work and the effects were immediate. Huge increases in our organic traffic made our decision to hand over management of our PPC accounts even easier; it’s a decision we haven’t regretted since. Quote End
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