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Airbnb’s unique selling point is that when you choose to use them for accommodation, you don’t just visit a place, you get to experience what it’s like to live there. This personalisation of the travel process is a huge part of the brand’s success, and has obviously led to a lot of interesting stories from the site’s users.
One particular story, of an ex-Berlin Wall guard revisiting the city he left behind, resonated so well with the team that they chose to create a series of content pieces around it.
A heart-warming story of unification and acceptance presented in the form of illustrated video and an interactive infographic, it gained a wealth of press attention, and helped Airbnb dominate conversation around the Berlin Wall anniversary.