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In the ultimate driving challenge, we see a Volvo FH truck race against a Koenigsegg One:1. Two mighty machines went head-to-head in a bid to outdo each other.
What’s more, TV presenter and former racing driver Tiff Needell was along for the ride, providing the comic relief and expertise that made him a national treasure.
Volvo’s video shows two completely different vehicles in a thrilling fight to win. It taps into Volvo’s existing audience and motoring enthusiasts who follow Needell.
The video’s VT style mimics the popular style used in shows like Fifth Gear and Top Gear. The video successfully showcases the product and uses a famous influencer in a natural way.
We’re given the lowdown on the Volvo FH truck’s features and stats but they are conveyed in an appropriate format, avoiding the usual sales patter. This is a long-form video that you would watch whether you’re into cars or not, and that’s the beauty of the piece. It appeals to all.