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Tug Of War


About the piece

‘Tug of War’ became an internet sensation when CAT, the world’s leading building equipment and power systems company, produced it. The popular YouTube video features an appearance from famous World’s Strongest Man and Game of Thrones actor Hafthor ‘Thor’ Bjornsson, helping to bring in new audiences fascinated by the celeb’s insane strength.

The piece itself features Bjornsson and a group of enthusiastic onlookers joining together to win a tug of war match against one of CAT’s iconic machines the D10T Dozer. The campaign message is perfectly conveyed in this content, showing CAT products are built for hard-core building jobs.

Entertaining and dramatic, this video is thrilling while also showcasing the product, its brand messaging and CAT’s robust machinery.

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