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How To Trust A Website When Buying Online


About the piece

As online shopping has grown in popularity substantially over the last five years, so to has the threat of cybercrime and fraud. According to Action Fraud, the national fraud and cybercrime reporting centre, 65% of Brits believe they don’t do enough to protect their data whilst online.

With this in mind, Buyagift designed their super helpful web safety guide, informing users what they need to look out for when making a purchase online.

The content took the form of an interactive visual, allowing users to hover their mouse over specific elements of a webpage and identify potential issues. This proved incredibly useful, as it gained links from Action Fraud, Get Safe Online, Crimestoppers, and several local police.uk sites, among others.

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Noteworthy Stats

  • Inbound links: 38
  • Trust flow: 15
  • Citation flow: 24

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