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Back in February 2016, before Donald Trump won the presidential race, Animal created Trump Donald, an interactive web page that lets you toot a horn in his face.
The slogan is ‘Why Donald Trump when you can Trump Donald?’
To date, 185 out of a possible 193 countries have visited the site. Over a 100 million Trumps have been tooted, which equates to 303 years in Trump time.
Fox News even mentioned the tongue-in-cheek site on its show. ‘Trump Donald’ even trended on Twitter ahead of ‘Donald Trump’.
Other fans of Trump Donald include CNN, The Telegraph, The Huffington Post, Mashable, Der Spiegel, Yahoo and NTW, who all covered the story.
The lesson learnt here is that a simple idea can still be incredibly powerful; you just need to capture the attention of the nation. Now that’s the tricky part.