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Fashion retailer New Look created a nifty little hub designed to showcase its customers’ style. ‘This is New Look’ allows people to share their favourite fashion ensembles with the world.
New Look wants to see its customers’ style. Fashionistas can upload photos from their device or social channels including Facebook, Instagram or Pinterest straight to the site.
The hub taps into the growing surge of personal branding. New Look’s demographic is perhaps one of the most fashion-conscious we’ve ever seen. It’s all about being seen and receiving instant gratification. The hub does just that. It doesn’t just showcase the outfit or a certain style, but the person modelling it too.
It may seem like a pretty simple idea, but it’s also an extremely effective one. Think about it: who doesn’t want to shout about a great new outfit? New Look is encouraging its customers to embrace their personal style while promoting the brand at the same time.