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Buytshirtsonline went back to basics for a recent marketing plan. They created a blog post about the perception of colour. This included hard-hitting stats and plenty of visuals to back up their claims.
They encouraged people to get involved in a conversation about colour. If people shared the post on Twitter, they were in with a chance of winning £100. As you can imagine, this got everyone talking.
While the piece may not be the most polished piece it proves that you don’t need to have a well-designed and overcomplicated end product if the data is strong enough. This content was so effective because of its strong stats and clean design. The data was displayed in an engaging way and the use of the competition ensured that reach was maximised. Colour is a universal subject, we all see colours differently and this piece tapped into that perfectly.