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The Game Before The Game

Beats by Dr. Dre

About the piece

Following some of the globe’s greatest footballers, The Game before the Game by Beats is an inspiring insight into pregame rituals and the dedication of sporting greats, fans and celebrities around the world.

The video is a who’s who of Dr. Dre’s celeb friends, with plenty of famous athletes, personalities and music artists appearing for audiences to shout out. Of course, as with any Beats by Dr. Dre advertisement, there’s lots of very slick product placement going on whilst taking us on a journey through the players’ prep and strange fan rituals all the way up to the big game.

Designed to position Beats at the very heart of the World Cup, this content generated went down a storm online, which shows that inspiring content tied into a global sporting event works.

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Beats by Dr. Dre
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