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Dolce & Gabbana
High-end fashion giants Dolce & Gabbana launched its microsite Swide in 2012, to complement its print publication. This is a perfect example of a brand taking the crucial decision to enter the digital domain from traditional print. The website is filled with articles on the latest trends, style tips, travel and lifestyle guides and chic influencers.
All of the content includes big, beautiful images with short paragraphs of text reflecting the brand’s traditional prints advertorial format. Dolce & Gabbana’s Swide is a classic example of using broader shareable content to inspire readers and gain further brand exposure. It’s the perfect recipe for success.