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Sound Decision – Inside the world of audio branding with Skype’s new pings, bounces and pops

The Verge

About the piece

Online tech, science and culture magazine The Verge delves deep into the changes in and development of Skype’s original audio. For those of you that have been living under a rock, Skype is an audio, video and messaging service by Microsoft. Over the years the computer programme has developed quite a bit and The Verge’s article takes a closer look at the evolution of its audio. From indirect competitors to ‘sound branding’, this blog post covers all for interested tech fans.

The piece gives a fascinating insight into the software giant’s audio journey, and has clearly been popular with the website’s audience.

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The Verge
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