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Small businesses lost in the world of online social media can always turn to Simply Business when in need. The UK’s favourite small business insurance broker has created a guide to Google+. The content is bite-sized and includes accessible information for an audience of small companies. Once again, the brand perfectly matches its content to its audience.
The interactive business guide is presented in an eye-catching format and encourages users to interact with the piece. Users are guided through a step-by-step flow chart addressing the different aspects of Google+ and its many uses within a small company.
This content shows how brands should create content for niche audiences.